Facebook users watch over 100 million hours of video everyday, while over 100 billion hours are watched on YouTube everyday. Everyday.
That's over One Hundred Thousand Years of YouTube videos watched. Everyday
More than half of all online videos are watched on mobile devices
The average view time for videos is less than 45 seconds, and most are viewed for 10 seconds or less.
How effective can that be?
9 out of 10 videos are viewed without sound
So what does this mean for you?
The use of video in social media generates significantly higher view rates and a increase in the revenue generated by the ads. The ability to make interesting and effective videos is valuable and rapidly becoming necessary.