Here are several of the TV spots I developed to promote River's Bend. I coordinated the testimonials and scenes, wrote the scripts and oversaw the shooting and editing. I posted the ads to the YouTube Channel - unfortunately the screen resolution and sound are not ideal.
I recorded events and entertainers for the YouTube Channel to show that River's Bend is a lively, fun place, where residents are up, out, and involved in numerous activities.
River's Bend was one of those "best kept secrets." I wanted the region to know about this great healthcare facility so I launched an ongoing multimedia advertising campaign for River's Bend that included newspaper ads, digital ads, radio spots, TV spots and public relations activities/community outreach.
Therapy services are a major source of revenue for the facility and were promoted heavily.
I designed these shirts for the therapy "graduates" to wear home. Newspaper ad promoting rehabilitative services.
Flyer promoting the Therapy Program.
Ongoing ad campaign touting the success stories of residents and staff. To grow public awareness and positive perception of River's Bend.
Newspaper ad promoting the new Electronic Medication system at River's Bend.
Ad I developed for an email marketing campaign. Agency reps said our campaign did above average in response, with hundreds of clicks.
While at River's Bend, I developed a lot of materials that served both to promote the facility and to provide information to residents and their families. People have lots of questions and concerns about skilled nursing care. I positioned River's Bend as a warm, friendly and helpful place. This rebranding initiative included conducting Customer Service training sessions for the staff.
The Herald-Dispatch gave me byline and photo credits for this article and picture I submitted. A very heartwarming holiday story, I must say!
Newspaper article I wrote promoting River's Bend's high resident satisfaction rating.
Article I wrote for the West Virginia Chapter of the National Alzheimer's Association, Spring 2012 newsletter.