Self initiated PROJECT DX5R 35 WEB DESIGN PROJECT - LEARNING OUTCOME 1-4

LEARNING OUTCOME 1 - INTERPRET A BRIEF

Working on a self initiated project is a great way of allowing you to explore what interests you. It highlights your design skills and can allow a more diverse portfolio of work. Exploring subjects that you are passionate about will allow you to get excited and increase the enjoyability factor. It can be a great way to explore topics that have may not have been covered on your course and make your portfolio stand out. With a self initiated project you still have to solve a visual problem and explore solutions that meet the needs and aims of your project.

This self initiated project brief will have certain aspects that you will need to interpret, analyse and evaluate. The following constraints should be adhered to:

  • The end product will be a responsively designed 4 page website (in Dreamweaver) for both desktop and mobile devices.
  • The final product must be completed by 3rd March
  • You must write a brief that contains the following information:

CLient profile

Give background information on the client (fictional or existing) include a short synopsis of the company, their position within the sector, how long they have been established, what it is they do, what their niche market is and what is their business mission/values.

AIMS

What are the aims and objectives of the project, is it a company re-brand? generate sales? appeal to a new market? or expand existing?

TARGET AUDIENCE

Who is the target audience? age, sex, income, occupation, location.

Competition

Who are the competition?

PROJECT REQUIREMENTS

  • The end product will be a responsively designed website (in Dreamweaver) with breakpoints for both desktop and mobile devices.
  • It should be eye-catching, communicate the information quickly, add value to the message, be professional and engage the target audience.
  • Copy and content is at your discretion but should be relevant to the brief.
  • Any other requirements that you wish to add.

group TAsk 1:

In a group of 3 or 4 students (with the brief information visible) discuss with your peers the potential avenues of enquiry for your project, ideas for each section of the brief, potential problems and what you will achieve by creating the site. Your peers should give you input. Take notes.

LEARNING OUTCOME 1: Submission requirements

Submit a 500 word (+ or - 10%) written report, typed and spell-checked, to myCity and include a word count. Your report must include:

  • Your written brief
  • Analysis and evaluation of the brief. Identify any problems and issues arising from the brief and what will you achieve by creating the site.

Submission date: 27th January by 4pm

LEARNING OUTCOME 2/3: RESEARCH & DEVELOPMENT

You a required to fully research, explore and develop a range of solutions for the project in either a hardcopy or digital sketchbook. Use the design processes skills you have developed on the course so far.

LEARNING OUTCOME 2 & 3: SUBMISSION REQUIREMENTS
  • Planned schedule of work with projected and actual timespent
  • Researched reference material
  • Moodboard/s and style tile.
  • Sitemap
  • Storyboard - rough sketched solutions for each page.
  • Final storyboard - wireframe design.
  • Development work to be annotated.

Submission date: 4pm on 10th February

LEARNING OUTCOME 4: produce a finished solution

LEARNING OUTCOME 4: SUBMISSION REQUIREMENTS
  • Develop a 4 page website in Dreamweaver that has breakpoints for mobile phone and desktop.
  • Show an awareness of web accessibilities with evidence of ALT Text Tags, H&P tags, Document title in your presentation.
  • Completed timesheet showing the hours spent on project tasks and total hours.
  • Site folder with all files organised and uploaded to my city.
  • All development work to be handed in hardcopy sketchbook or digital pdf.
  • All work to be presented at a peer/tutor group review with time for questioning and feedback.

Presentations all day 3rd March.

Final product submission 4pm 3rd March.

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