LEARNING OUTCOME 1 - INTERPRET A BRIEF
Working on a self initiated project is a great way of allowing you to explore what interests you. It highlights your design skills and can allow a more diverse portfolio of work. Exploring subjects that you are passionate about will allow you to get excited and increase the enjoyability factor. It can be a great way to explore topics that have may not have been covered on your course and make your portfolio stand out. With a self initiated project you still have to solve a visual problem and explore solutions that meet the needs and aims of your project.
This self initiated project brief will have certain aspects that you will need to interpret, analyse and evaluate. The following constraints should be adhered to:
- The end product will be a responsively designed 4 page website (in Dreamweaver) for both desktop and mobile devices.
- The final product must be completed by 3rd March
- You must write a brief that contains the following information:
Give background information on the client (fictional or existing) include a short synopsis of the company, their position within the sector, how long they have been established, what it is they do, what their niche market is and what is their business mission/values.
What are the aims and objectives of the project, is it a company re-brand? generate sales? appeal to a new market? or expand existing?
Who is the target audience? age, sex, income, occupation, location.
Who are the competition?
- The end product will be a responsively designed website (in Dreamweaver) with breakpoints for both desktop and mobile devices.
- It should be eye-catching, communicate the information quickly, add value to the message, be professional and engage the target audience.
- Copy and content is at your discretion but should be relevant to the brief.
- Any other requirements that you wish to add.
group TAsk 1:
In a group of 3 or 4 students (with the brief information visible) discuss with your peers the potential avenues of enquiry for your project, ideas for each section of the brief, potential problems and what you will achieve by creating the site. Your peers should give you input. Take notes.
LEARNING OUTCOME 1: Submission requirements
Submit a 500 word (+ or - 10%) written report, typed and spell-checked, to myCity and include a word count. Your report must include:
- Your written brief
- Analysis and evaluation of the brief. Identify any problems and issues arising from the brief and what will you achieve by creating the site.
Submission date: 27th January by 4pm
LEARNING OUTCOME 2/3: RESEARCH & DEVELOPMENT
You a required to fully research, explore and develop a range of solutions for the project in either a hardcopy or digital sketchbook. Use the design processes skills you have developed on the course so far.
LEARNING OUTCOME 2 & 3: SUBMISSION REQUIREMENTS
- Planned schedule of work with projected and actual timespent
- Researched reference material
- Moodboard/s and style tile.
- Storyboard - rough sketched solutions for each page.
- Final storyboard - wireframe design.
- Development work to be annotated.
Submission date: 4pm on 10th February