Jeffrey L. Bowman is an author, founder and chairman of the REFRAME: The [Brand]™ - experts in cultural change management, an organization dedicated to preparing executives for the New Majority. The organization provides Total Market Enterprise™ advisory, education and training through a SaaS platform. Launched in 2015, Jeffrey has grown the organization to include brands MillerCoors, Verizon, Wyndham, Prudential, United and PBS.
As a former senior partner and managing director at Ogilvy & Mather, one of the world’s largest advertising and communications agencies, it was there where Jeffrey pioneered a new communications model that bridged the general market and multicultural marketing communications approach. Today, he leads the industry charge in transforming brands and businesses for the New Majority.
Jeffrey's book “REFRAME The Marketplace: The Total Market Approach to Reaching the New Majority” serves as the first industry guide for businesses eager to take advantage of the New Majority opportunity using the Total Market approach. The guide highlights ways brands and business are able to systematize the Total Market Enterprise™ process and shares best practices required for teaching organizations, marketers, and education leaders how to connect with and profit from the New Majority.
A true strategist and pioneer, Jeffrey is known for change management and marketing effectiveness work with global brands British Petroleum (BP), British Airways, Coca-Cola, Campbell’s, GAP, IKEA, Kimberly-Clark, S.C. Johnson, MassMutual, MetLife, PepsiCo, Unilever, United Airlines, Verizon, and Wyndham, among others. His pioneering work in reframing the marketplace has been covered in The New York Times, Advertising Age, and The Economist.
Jeffrey lives in New York City with his wife and two daughters.