Florence Unified School District #1 Public Relations Department 2014-2017

Public Relations Stats and Figures Overview

Press Releases - Facts and figures

Social Media

  • Facebook Followers and impressions
  • Twitter - Followers and impressions
  • District Mobile Application

Webmaster - Website updates and improvements

Multimedia - Videos and views

Press Releases

50+ Press Releases have been sent to over 120 media outlets around the state.

Press releases cover everything from student/teacher/staff success and official statements from the district.

Social Media

  • Facebook - 3,200+ followers and an average of 2,500 impressions per post. We are also averaging 25,000 impressions per month.
  • Twitter - 400+ followers in 1 year. We average about 5,000 impressions per month and about 25,000 total impressions
  • District mobile App - In the three months of actual promotions we have nearly 2,000 downloads and have run several video and social media promotions to get more student engagement.

District Websites

Our Public Relations Department also runs every school website and the district website. This includes training staff from each site on how to update the website for their school and troubleshooting any problems they may have.

We have been working closely with our Technology Department to develop a new look and feel for the district homepage and should have a new on by the end of the school year.

Multimedia

Our Public Relations Department has created 76 videos that have been posted to YouTube and over 100 since 2014. We have earned more than 100,000 views of our videos and have featured students, teachers and our schools in different promotions.

All of the graphics, artwork and videos were created from scratch on an as needed basis by our schools.

Where We Are

It is important to always check our progress and see where we currently stand. this overview is a 30,000 foot overview. the specific details of our Public Relations Department actions to successfully promote are district are all around us. From fliers to videos to pictures and social media - we have made a concerted and verifiable effort to promote the Florence Unified School District in every way we can with a small department and limited resources.

More important than where we are now may be why we do what we do. Our purpose motive is simple, we want to promote our students, our teachers and our schools so everyone in the community can find out what we already know... The Florence Unified School District is the best district in Pinal County because of our teachers and our students.

Thank you for your time.

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