Lauren Barber STRATEGIC COMMUNICATIONS SPECIALIST

Hello! I am Lauren, but you can call me Ren. I am a highly-driven and creative strategic communications graduate with over four years of communications and marketing experience. I have grown to become a respected leader of creative teams, multimedia divisions and corporate communications departments. My passion is to conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

Currently, I am the Marketing and Communications Coordinator for InSync Education. I work with Chief Executive Officer Lauren Little, and Chief Operating Officer Bonnie Nordvedt, in the creation and implementation of marketing materials and efforts. I am the resource for the InSync sales team for marketing production and competition analysis, as well as the editor for their outgoing promotional material. On a normal day, you can find me enjoying an inadvisable amount of coffee whilst I create promotional flyers, instructional videos, website development, and so much more.

InSync Education

Marketing and Communications Coordinator

InSync Education is a blended learning solution designed to support learning in the classroom and at home. InSync gives districts, teachers, parents, and students a number of routes to success in one easy to use platform.

InSync Education offers more than 2000 standards-aligned resources to reinforce high-need Language Arts, Math, Science and Social Studies at school and home. InSync Education also includes helpful tools for improving foundational student skills in homework, test preparation and next grade readiness. For high school students and their families, InSync Education offers more than 100 College & Career Readiness resources: Career cluster overviews for Career & Technical Education, College preparation and financial aid activities, Financial literacy, life skills and workplace readiness.

Education

Shepherd University - Bachelor of Science - Mass Communications Major - English Minor

Hagerstown Community College - Associate's - Business Administration

During my time at Shepherd University, I was involved in many volunteer leadership roles, including: the Diversity and Equity Committee, Student Success Committee, Homecoming Committee, and also devoted 2 years as a writing tutor.

Programs of Knowledge

  • Adobe Creative Cloud: Photoshop, Illustrator, InDesign, DreamWeaver, Premier, Flash Pro, Acrobat DC, Muse, Fuse, Color, Spark Post, Spark Video, Spark Page and After Effects
  • Microsoft: Word, PowerPoint, Excel, OneDrive, OneNote, Outlook, Skype for Business, Sway, and Planner
  • Apple: iMove, Keynote, Pages, Numbers, Garageband, iTunes U, and iBook Author
  • Web 2.0 Technology: Dropbox, Google Apps, Prezi, Vimeo, Wordpress, YouTube

Strengths

  • Marketing Strategies and Campaigns
  • Corporate Communications
  • Creative Team Leadership
  • Focus Group & Market Research
  • Web & Print Content Development
  • Public & Media Relations
  • Event Planning and Production

Experience

Communications Specialist - Brethren Mutual Insurance Company

Responsible for creating internal and external content for publications, managing social media accounts, designing company content, event planning, training, and recruiting. Worked under Marketing Manager Becky Crowe to serve as the support for Executive Board and Marketing Department decisions on marketing initiatives, company conferences, public affairs and print production.

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Marketing Manager - Shepherd University Program Board

Managed campus marketing and communications functions while overseeing a $100,000 budget and 15-member team. Directed brand management, public relations, media coordination, campus positioning, advertising, social media expansion, and marketing implementation. During my employment, I was able to expand the student participation base by 90% in less than one year.

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Campus Relations Officer - Shepherd University Student Government

Promoted and encouraged multiculturalism on the Shepherd University campus while conferring with student leaders to develop activities to promote an inclusive atmosphere. In addition, I worked on responding to the needs of minorities and organizations on campus and encouraged participation through strategic marketing and events.

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Corporate Marketing Intern - Meritus Communications

Established and implemented branding goals and objectives, created original marketing content for international advertising, provided on-site educational training, and developed a future success plan for Meritus Communications.

Print Design

Contact: lbarber519@yahoo.com

Credits:

Created with images by Pexels - "apple business camera" • evanst10000 - "teaching learning classroom" • Line-tOodLinGfc - "notebook pen table" • LeoNeoBoy - "old wall wall concrete background" • Oliver Liegmann - "Duravit Design Center" • tookapic - "keyboard mouse pens" • benjamin-liang - "light black and white sunshine"

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