Digital Video Learning Journal by Michaël Foussard

Class 1 : Creative Challenge

Create a Vacation Commercial using found video and audio assets. Edit the video so it is 15 seconds long.

Selecting the assets

For this first assignment, my idea was to create a commercial for a virtual company named "France By Bike", so I looked for some bike's footage and some french clichés (vineyard, Arc-de-Triomphe, Paris...). I selected 9 videos on, renamed them and finally used 8 of them. That's pretty a lot ! But I wanted to make something dynamic and synced with the music I found on

I am already a bit familiar wit Adobe Premiere Pro, so I didn't encounter difficulties. I first cut the music to shorten it (15 seconds long !). I kept the beginning of the song and the end and adjust the transition to be in musically in time... Then I put the video clips one after another, adjusting their length to sync the cuts with the music. I did it visually, aligning the clips with the waveform.

Adding effects

  1. I used an adjustement layer with Lumetri color on the first clip (white and black + vignette). I also time remapped this clip.
  2. I created a "glitch effect" on the second clip to emphasize the idea "You need a break!" : For that, I simply duplicated the clip 2 times and used the screen mode and the color balance effect to separate the RGB channels. Then I rather randomly created several keyframes for the scale, position, rotation and anchor point, and it was done.
  3. I used the multiply and the screen mode again on the third shot to superimpose the screen and the plane clips. I scaled up the screen clip and keyframed the position to add movement.
  4. For the last shot I duplicated the clip 2 times and synced each layer with the waveform.
  5. I used the Horizontal Mirror for the plane and the vineyard to keep the movements consistent.

The final touch : adding the logo

I created the logo in Illustrator (thanks to the previous Skill Builder course, I dare to use it more often!) using simple shapes and the pathfinder. Then I exported it in png format and animated the scale and position. I added the slogan with a title.

class 2 : adding my own things

Create a short video (30 seconds maximum) adding your own clips, audio and graphics as well as adding transitions, effects and titles to your Class 1 Assignment.

First of all, I opened some of my video directories to find some footages I had already shot. I knew I got some interesting clips in this video I shot some months ago...

I added the Arc-de-Triomphe clip, because of the duration for this assignment. I wanted to be more obvious about the country I promote. I also needed 2 more clips to keep the montage dynamic enough. I shot them especially for that with my smartphone. I adjusted each clip with the music and added 3 more titles with slogans.

I alwys prefer to use simple cuts than transitions. I tried to be the most precise I could even when I did "jump cuts". I could have recorded a voice-over but I felt it would be "too much".

CLASS 3 : final thoughts

The beginning...

I started shooting videos long time ago. I used a VHS Camcoder long time ago and even made my first edits with an editing table. It wasn't easy. It was long and fastidious, and I gave up.

Nowadays, with smartphones and DSLR, everybody can shoot video, and I consider it's a really efficient media to inform and communicate... if you make good videos. I watch a lot of tutorials to improve my way of shooting and editing video. I love working under constraints and that's the major reason why I signed up to this course. I previously followed a Mooc by Gobelins School about making videos with a smartphone and gave a try at some Week-end Challenges on Vimeo.

One of the most important things this course reminded me are :

"MAKE it Short !"

Editing a 15 seconds or 30 seconds video is not that easy and is a good exercise : you have to think in term of rythm and keep in mind that your goal is to focus the attention of your viewers on your message.

"Keep it simple !"

I spent my time on syncing clips with the audio (being a musician is helpful, but everybody can count until 4 !) rather than playing with transitions presets. I believe a good cut is more than a complex transition.

"Pay attention to detail !"

There are some rules to follow if you don't want to disturb your viewers' eyes. Because of the length of the assignments, I could pay attention to these details :

  • being consistent on the movements on screen
  • syncing the logo animation with the audio
  • using effects to tell something (ex : white&black on the first clip)
  • using glitch effect on the second clip
  • using blending modes on the third clip...

What I found interesting in the way the course was presented is to start with royalty-free footages. I think it's a good start for someone who never edited a video. Then adding our own video gives us a direction. We don't have to find a new idea but simply develop our first one. Great learning scenario that I will re-use !



Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.