Goal: Create a series of promotional commercials that promote Eat, Shop, Play, & Live. I would like to create 4 individual spots that focus on each of the 4 factors. And a longer 1-2 minutes piece that encompass every aspect.
Style: Vignettes of a variety of people experiencing the joys of downtown. The goal will be to capture bright, exciting, and colorful moments that will entice the viewer to explore downtown.
Placement: Strategy for placement of the ads is detrimental to the success of the campaign. Youtube ads, Facebook, Hotel Service Interactive, and Television are all great areas to get the reach and results needed.
Talent: The group will help to secure talent to be showcased in each scenario, I believe having a diverse cast of real people and capturing them enjoying the moments will allow the piece to breathe and also translate as realism to the viewer.
Voice Over & Script: I believe each piece should have a voice over underscored with music (which could be provided by a local musician), and I believe that script can be written with a tag that can be used to promote the area for years to come.
Budget: Pre-Production, Production, & Post Production $4,500.00. This will include 4, :15 second, 1 :30 second, & 1 1-2 minute overall piece. A crew of 4-5 people will be needed to accomplish the production. Included will be drone footage over the city during a big event.