Canton: Eat, Shop, Play, & Live Campaign

Goal: Create a series of promotional commercials that promote Eat, Shop, Play, & Live. I would like to create 4 individual spots that focus on each of the 4 factors. And a longer 1-2 minutes piece that encompass every aspect.

Style: Vignettes of a variety of people experiencing the joys of downtown. The goal will be to capture bright, exciting, and colorful moments that will entice the viewer to explore downtown.

Placement: Strategy for placement of the ads is detrimental to the success of the campaign. Youtube ads, Facebook, Hotel Service Interactive, and Television are all great areas to get the reach and results needed.

“First we eat, then we do everything else.” -M.F.K. Fisher
Focusing on the unique food offers and incorporating familiar friendly faces eating and enjoying the delicious eateries of Downtown.
"Fashions fade, style is eternal." —Yves Saint Laurent
And Canton has always had its unique style... Capturing unique shopping items and experiences, and friendly safe service is a must in showcasing the shopping district.
“Play is the exultation of the possible.” -Martin Buber
There are endless opportunities to play in Downtown Canton, whether it is a journey to the arcade or taking in award winning films at the historic Palace Theatre, or taking a yoga class.
“Go confidently in the direction of your dreams! Live the life you’ve imagined.” - Henry David Thoreau
People are moving into Downtown to experience the city....
There is amazing views, architecture, and style, this will visually highlight the living spaces and amenities of Downtown.
Through this visual campaign of Canton, I want to create a safe feel, a confidence in the area, and stress the convenience of downtown.
Parking and Safely patrolled streets will be shown as a theme throughout all 4 spots, whether is a child handing an ice cream cone to an officer, an officer checking in with a shop owner, or just being a subliminal presence in the background.

Talent: The group will help to secure talent to be showcased in each scenario, I believe having a diverse cast of real people and capturing them enjoying the moments will allow the piece to breathe and also translate as realism to the viewer.

Voice Over & Script: I believe each piece should have a voice over underscored with music (which could be provided by a local musician), and I believe that script can be written with a tag that can be used to promote the area for years to come.

Budget: Pre-Production, Production, & Post Production $4,500.00. This will include 4, :15 second, 1 :30 second, & 1 1-2 minute overall piece. A crew of 4-5 people will be needed to accomplish the production. Included will be drone footage over the city during a big event.

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