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This event happened on May 7th 2019.

Design Research

Psychology in the design world

The US currently maintains the world’s leading design economy [1]. In 2015, the last recorded year, the creative industry generated over $77B worth of exported goods [2]. Psychologically speaking, market researchers contend that 50% of the world most valuable corporate brands reside in the U.S. [3]. With enormous sums of potential profit at stake, it’s prudent for corporations to invest in research to give their products a competitive edge. Between the last two recorded years, 2015 and 2016, the value of creative services, such as market research, grew over 1100% to $12B [2]. In 2017, $2.2 billion was spent on conducting focus groups worldwide [4].

Join us on May 7th 2019 in A32 of the Psychology Building. Admission and lunch is paid for by our sponsors. Space will be limited so arrive early.

Five guests join a panel to answer your questions about working in the design economy. Some of these questions will be sent to the panel ahead of the event and then will be asked by panel moderators during the event. There will be two sessions: one in the morning and one in the afternoon. The morning session will be directed towards undergraduates the afternoon session will be directed towards graduate students and faculty. The two panel sessions are separated by a keynote presentation about the history of women in design by Libby Sellers!

May 7th, 2019

  • 10:30 - 11:50 Morning Panel for Undergraduates
  • 12:00 - 12:45 Lunch
  • 13:00 - 14:00 Keynote by Libby Sellers
  • 14:30 - 15:30 Afternoon Panel for Graduate Students & Faculty
  • 15:30 - 16:00 Coffee & Tea

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Keynote Speaker

Libby Sellers : Women Design

Libby Sellers is a design historian, consultant and writer. She was curator at London’s Design Museum for seven years and founder-director of one of London’s leading commercial galleries supporting critical and narrative-led design. Libby now focusses on independent projects, corporate and private consultancy, and freelance curation – the first of which was an exhibition for the Serpentine Galleries during Milan’s annual Furniture Fair. In 2014 she was honored by the Women of the Year awards as a Woman of Achievement in the Arts. She has written extensively on design and her third book, Women Design – a focus on women in design from the last two centuries – was published in June 2018.

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Panelists

Mei Hsieh : 98point6

Mei Hsieh is a user experience designer tackling better healthcare solutions for physicians at the on-demand text-based primary care company, 98point6. As a clinician UX designer, every day she gets to think about and create the best experience for physicians. This means empowering them with the right tools to focus on making the right assessment, meet patients’ needs and create the best plan for care. After earning an industrial design degree at the University of Cincinnati, her experience in the medical industry and hands-on philanthropic service work in Guatemala sparked a passion for using design to impact social change. Throughout the 6+ years in the industry, Mei has had the opportunity to collaborate with impactful companies such as the Gates Foundation, Microsoft, Seattle Children’s Hospital and Intuitive Surgical. She is driven to tackle complex problems head on, and strives to create products that improve meaningful outcomes for users. Outside of work, Mei can be found coaching future STEM mini-makers at Techbridge, Lego League, or Mini Maker Faire; trying out a new recipe in the kitchen; or training her corgi, Pico.

• • •

Dr. Stefanie Hutka : Adobe

Stefanie Hutka, PhD, is an Experience Researcher at Adobe in San Francisco. She is part of the Adobe Design Research and Strategy team, focusing on Adobe’s immersive media initiatives, such as augmented reality (AR) and 3D. Prior to Adobe, Stefanie spent two years at an LA-based AR company, DAQRI, where she established their user research program. Prior to DAQRI, she completed her PhD in Psychology at the University of Toronto, specializing in auditory cognitive neuroscience. Stefanie also has a diploma in violin performance from the Royal Conservatory of Music – a background which was the impetus for studying human perception and cognition.

• • •

Dr. Laura Joss : Motorola

Laura Joss is the global director of the Design Research team at Motorola. Her team, with members located in Chicago, Sao Paolo, and Beijing, is tasked with uncovering unmet user needs and translating those needs into actionable outcomes for product teams. She holds a Ph.D. in Experimental Psychology with a focus on Cognitive Neuroscience from DePaul University, where her work focused on understanding the role of the right hemisphere in language processing, and how this activation, along with various individual differences, affects the ability to draw inferences during reading. She also holds a Masters Degree in Judgment and Decision Making, where she focused on understanding unconscious drivers of eating behavior, in particular how portion size comparisons affect food consumption. As an undergraduate, Laura focused on the intersection of neuroscience, philosophy, and psychology, and ran on Loyola University's track and field team. In her spare time, Laura is passionate about volunteering her time with various organizations from STEM outreach programs to organizations that provide services for individuals with disabilities.

• • •

Ashley Ma : Google Research

Ashley Ma is a Senior Visual/UX Designer at Google in San Francisco. She works on a design team within Google Research, and is currently focused on building tools to help others create with AI. Her work is often centered at the intersection of design and social impact; prior to joining Google Research, she worked at Google.org, and is passionate about connecting designers with opportunities to engage with nonprofits and social enterprises. Ashley has a background in product design and design consulting, and has worked on teams at Nest, Teague, Smart Design, and Apple.

• • •

Chelsea McLemore : R/GA

Chelsea is a 10+ year product innovation veteran. She is the creative director of experience design and experience strategy at R/GA in NYC. Her work has spanned industrial design, experience design and service design for companies like Proctor & Gamble, Walmart, Samsung, Verizon, Marvel, and Mailchimp. Her ability to take on such different challenges stems from finding the right match between user needs, business problems and technology. She believes the real breakthroughs happen at the intersection of thinking and making. Ask her why she hates personas.

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