Ronica Jeffrey logo explorations

Ronica Jeffrey (born January 24, 1983, Brooklyn, New York) is the International Women's Boxing Federation World Super Featherweight champion.

Alias: Queen; Debut: 2008-01-31; Global BoxRec ID: 436194

INspiration 1: Alias – Queen

a minimal version of a crown; crown + name

inspiration 2: feather weight champion

incorporate a feather into the design of the name

inspiration 3: boxing inspired

elements of boxing; vintage + modern olympic logos

Inspiration 4: astrology

sign: aquarius

inspiration 5: brooklyn

use the architecture of Brooklyn; map of Brooklyn; elements of Brooklyn

inspiration 6: Global BoxRec ID: 436194; first fight date
inspiration 7: speed & technique
"It's more than physical, it's like a game of chess where every move is thought out".
the design process


presentation of 3-5 concepts (rough illustrations)


correction + presentation of 3 top logos for one concept (pre-final) + feedback for final version


final logo presentation + all the files


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