JONES [PIAS] Press and Promotions

With a celebrated debut album and two EPs already under her belt, JONES has a devoted fan base of tastemakers and music enthusiasts who can’t get enough of her gentle brand of pop-tinged R&B. This base is the perfect position for JONES’ inevitable launch into the musical stratosphere, as she continues to release new material and tour nationally in the wake of her first full length release.

Citing artists like Stevie Wonder, Pharrell Williams and Lykki Li as inspiration, JONES is beloved for her unerringly emotive vocals, which are both soothing and intoxicating at the same time. JONES’ voice is centre stage on her latest EP, ‘Acoustic’, the melancholic optimism of her lyrics taking the lead where the delicate electronics from her album ‘New Skin’ once stood. This EP portrays JONES at her most intimate and unselfconscious, a stripped back showcase of modern soul infused with a sheen of left-field pop.

Complimented by a beguiling sense of style and an enviable set of cheekbones, JONES has the potential to become an enchanting presence in the fashion world – fashion of both the high street and couture variety. Presented in this light, JONES would inevitably draw more fans outside the realm of new-music-gurus and tastemakers into her web.

For the purposes of our campaign, we would like to push for more mainstream acknowledgement of JONES’ incredible talent as a vocalist and songwriter. JONES once told a biographer, "We all need the sad songs sometimes, but it’s good to have optimism too, to free your mind of things that make you unhappy.” A statement of intent as heartfelt and universal as this is one that listeners of all stripes can appreciate, and why JONES’ exquisite potential is that of endless possibility.


Print Press

In print, our targets include major music press, fashion and lifestyle, freesheets and broadsheets. We would aim to secure at least one highly visible long-form feature in print, as well as pitching reviews, track coverage, live previews and news stories to journalists and editors.

Aesthetica, Attitude, Balance, BEAT, Crack, Dazed & Confused, DIY, DORK, Elle, Esquire, Gay Times, GQ, Grazia, Hunger Mag, i-D, I paper, London in Stereo, Loud & Quiet, Love, Metro, Mojo, Music Week, NME, Q Magazine, Record Collector, Record of the Day, Rollacoasta, Shortlist, Stylist, The Evening Standard, The Financial Times, The Guardian, The Guardian Guide, The Observer, The Skinny, The Sun, The Sunday Times, The Telegraph, The Times, Time Out, Vogue, Wonderland

Online Press

We would look to put together creative pieces that complement long form interviews in print press. These could be built around pre-planned assets such as mixes, track streams or video content. More discussion about what form these targets will take needs to be discussed with the international team.

Artsdesk, Billboard, Brooklyn Vegan, Clash, CMU, Complex, Consequence of Sound, Crack in the Road, Dazed Digital, Digital Spy, Disco Naiveté, DIY, Drowned in Sound, Drunken Werewolf, Earmilk, FACT, Gigwise, Glass, Gold Flake Paint, i-D Online, Interview Magazine, Louder Than War, Music OMH, New York Times, Nialler9, Noisey, Nowness, NPR, Nylon, Pigeons & Planes, Pitchfork, Pop Justice, Pretty Much Amazing, Refinery29, Stereogum, The 405, The Fader, The Independent, The Line of Best Fit, The Quietus, Wonderland, Under The Radar


Our promotions team at [PIAS] work closely with our in-house and Coop labels, consistently delivering results across wide range of projects, from established acts (Pixies, Ghostpoet, Father John Misty, Ride, Crystal Fighters) to new artists (Fat White Family, Nick Hakim, Anna Meredith, Margaret Glaspy, Claptone) as well as catalogue and compilation releases. Our breadth of knowledge and expertise means all potential bases are covered and every musical style can be catered for.

Our team cover promotional activity across radio, press, streaming, online and TV, and by being under one roof, benefit from an open forum where ideas are exchanged and campaign approaches constantly re-analysed in order to maximise results. Rather than hiring an individual, with the in-house option you get a team of dedicated experts working together during and in between album and single cycles.

Our in-house label managers are a big part of why we work so effectively. Having them in such close proximity ensures any issues are dealt with quicker and details are shared instantly when needed. Having this set-up ensures a clear and precise flow of information that benefits the whole team.

Each campaign is treated individually with the wider company’s strong independent ethic flowing through the department. Ideas and requests from artists and managers are taken in to consideration at every juncture in order to help deliver the best possible results.

Head of Promotions:

Senior Publicist:

Senior Publicist:

National Radio Plugger:

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