Rice Fruit Farm: Landmark Success By Danielle Viens

Success is possible when you dream big

Rice Fruit Farm was established in 1894 by a man named Jesse Rice. He passed away in 2009 leaving the business behind. It closed down when he died until the Maloni brothers reopened it in April of 2015.

Owner Anthony Maloni monitors his staff as customers continue coming in to the busy bakery.
Owner, Anthony Maloni assisting in helping a customer.
Anthony Maloni takes a quick picture with a loyal customer of Rice Fruit Farm

You are family as soon as you step foot into Rice Fruit Farm.

Employees Colin and Cassie show off their cooking skills and the local favorite; muffin tops.
Coffee, local and fresh produce makes Rice Fruit Farm an ultimate favorite. Employee, Natalie shows us how it is done here at Rice Fruit Farm.
All natural, cage free eggs and fresh produce is used to create the delicious breakfast sandwiches. A huge fan favorite at Rice Fruit Farm.
Success is not possible without pure dedication from the staff and the loyal customers who come to enjoy the baked goods and coffee. Employee Bella takes good care of her customers.
Seen from the road is the historic sign welcoming people of all ages to a true landmark of Wilbraham. First timers go in and always come back.

Rice Fruit Farm has remained successful in the year it has been open since it closed in 2009. Anthony Maloni says "the business has done much better than we expected. We thought we would do good but so far it has been great." Wilbraham once again has their local historical landmark back.

Created By
Danielle Viens


All photos were created and edited by Danielle Viens.

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