The dragon boat festival is a traditional holiday which takes place on the 5th day of the 5th lunar month. It is usually celebrated by following traditional customs such as dragon boat racing and eating Chinese delicacies.
The Tibet shotgun festival is one of the most popular traditional festivals which are held. During the festivals there celebrations held in the streets (China highlights, 2016)
The Beijing Olympics which were held in 2008 was a global sporting event that brought a lot of tourism into the country as people from all over the world wanted to come and watch the popular games. During the Olympics China was host to 6.5 million tourists during the 14-day spectacular. 382,000 of which were from abroad. During the games China made total of 162 million yuan in profit across all sectors within the tourism industry and more. Whilst tourists were in China, many visited some of the countries popular attractions such as the Forbidden City and the Great Wall of China. These attractions received more than 230,000 visitors during the month of August. (China view, 2008)
The strengths on tourism in China is that it has good transport links to and from the country as well as good links for tourists travelling around the country (lonely planet 2016).
For example, it has good air links to all countries as well as good road networks for cars and buses. With the introduction to express ways and the new high speed rail systems it also means that people can get across the country faster.
China also has a greater choice of popular attractions (Boniface and Cooper, 2009). For example; the Great Wall of China, the Forbidden City, the mining tombs and many more.
There are also several weaknesses to tourism on China. For example, the country is very prone to natural disasters such as Earthquakes, flooding and Typhoons (Gov.UK).
As China is in an active seismic zone, China is prone to be hit by very severe Earthquakes. For example, in 2015, two earthquakes hit parts of the country just months after each other. One was a magnitude of 6.4 and the other was a magnitude of 5.3.
Flooding is also another common natural disaster to hit the country, especially during wet season which occurs from May to November. This mainly affects the southern and eastern coastal parts of the country. In June 2015, severe flooding and storms affected many parts of the country which lead to a high number of fatalities and injuries.
As well as natural disasters, another factor that can affect tourism, especially domestic tourism in the country is that people living in China can be restricted to travel due to the low wages they receive if they are the average worker (Boniface and Cooper). As the average worker, will receive a low wage this means that they won’t be able to afford to go travelling without having to save up for it as well as restrict them in terms of places that they want to travel to.
The county can hold special events at some of the tourist attractions all of which can link towards the culture and heritage of the country as well as showcase what china is about.
A threat to tourism in china is that tourism might come to a standstill when a natural disaster happens. F or example if a severe Earthquake was to strike then flight to and from the country would stop meaning people couldn’t travel in and out of the country. Domestic travel such as bus services would also stop too.
If an act of terrorism was to happen then people would be weary of travelling to China.
Recommendations for the country:
From the research, I have carried out I think that China would be the ideal location for holding events due to its location. It has some prime locations for events to be held against some of the most scenic backdrops as well as having good transportation links to allow visitors to travel to and from the events. I recommend that events ae held just outside major cities to allow visitors to make full use of Chinas transport links.
In conclusion, I think that it is viable for China to hold a large-scale event that will attract many visitors to the country. From the research, I have carried out I have found that visitor numbers are increasing year by year, mid to end of the year. I have also found that visitors enjoy going to annual festivals which are held that also involve big celebrations. In terms of transport I have found that China has good transport links across all transport sectors. I have found that the strengths that China has is that it is a country that is rich with culture and heritage and this is something that people like to be a part of. Having an event centered around these points is something that I think will attract visitors.
China highlights (2016 Special report, Chinese New Year. Available from http://www.chinahighlights.com/travelguide/special-report/chinese-new-year/
Lonely Planet (2016) Essential information on China. Available from http://www.lonelyplanet.com/china/essential-information
Huibin, X., Marzuki, A., Rofe, M., Rozark, A. A., (2012) International Tourism in China: The Conceptualization of a Development Pattern Model (3) available from http://www.palermo.edu/economicas/cbrs/pdf/paper1.pdf
Fitzsimmons, D. (2008) Top 10 cultural attractions. The Guardian, 31st July. Available from https://www.theguardian.com/travel/2008/jul/31/beijing.culturaltrips
Boniface, B and Cooper, C. (2009) Worldwide Destinations, The Geography of travel and tourism, 5th edition.
Yao. (2015) Beijing 6.5 million tourists during Olympics. Window of China, 26th August. Available from http://news.xinhuanet.com/english/2008-08/26/content_9717952.htm