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2016 SEASON OVERVIEW

Under the guidance of first-year Head Coach Adam Gase, the 2016 season saw the Dolphins finish with a 10-6 record and earn a berth in the playoffs for the first time since 2008. After starting the 2016 season with a 1-4 record, the Dolphins utilized a six-game winning streak to help put themselves in playoff position. With a new canopy and a modernized stadium, the Dolphins wasted no time establishing a home-field advantage at Hard Rock Stadium.

2016 NFL DRAFT

The Dolphins On The Clock 2016 NFL Draft Party presented by Miami Orthopedics & Sports Medicine Institute at Baptist Health South Florida did not disappoint. The free event featured live insider analysis, current and former player autographs, interactive games, photo opportunities, concessions and areas to watch the 2016 NFL Draft. The room exploded with excitement when the Dolphins selected Ole Miss OT Laremy Tunsil at number 13.

TRAINING CAMP

The Miami Dolphins Training Camp unveiled several exciting changes geared to improve the fan experience as part of “Back to Football powered by South Florida Ford” at the Baptist Health Training Facility at Nova Southeastern University. This year’s training camp featured a brand new canopy over the seated area, providing fans with shade and a more comfortable experience than ever before. A new area reserved for children 12 years old and younger provided them with special access to get autographs from Dolphins players post practice. In addition, weekend practices featured food trucks, interactive games, and face painting.

HARD ROCK STADIUM ANNOUNCEMENT

2016 marked the inaugural year of Hard Rock Stadium. On August 17th, 2016, the announcement of Hard Rock Stadium was made in the exact way you would expect: music, memorabilia, lights and a guitar smashing ceremony. The Miami Dolphins welcomed Hard Rock International CEO, Jim Allen to participate in the festivities, alongside players Ndamukong Suh, Jarvis Landry and Reshad Jones, and Dolphins President & CEO Tom Garfinkel. Oh, and of course, Mr. 305 himself, Pitbull!

CANOPY AND VIDEOBOARD UNVEIL

With the new state-of-the-art open air canopy, 92% of fans are shaded and protected from the natural elements, making Hard Rock Stadium’s game-day experience one of the best in the NFL. Fans can enjoy the game from any seat on every level with four new high-definition video boards, totaling 22,400 square footage.

MIAMI DOLPHINS AND TICKETMASTER 2016 PARTNERSHIP

During the 2016 season, the Miami Dolphins drove awareness of Ticketmaster and the NFL Ticket Exchange platform in the South Florida market through in-stadium digital signage, digital integration, and media assets.

GAME DAY

Ticketmaster received a variety of game day related partnership benefits including tickets, in-stadium signage, videoboard features, game day radio and TV inventory, and print collateral.

HOSPITALITY

Season Tickets: Twenty (20) 100 Level North Sideline seats and 10 Season long parking passes

Super Bowl Tickets: Six (6) Tickets and Four (4) Right to Purchase

IN STADIUM EXPOSURE

Digital Signage: Scoreclock LED

Ticketmaster received 12,569 seconds of Scoreclock LED exposure which is a 598% increase over the contract providing a value add of $163,214.96.

Digital Signage: Ribbonboard

Ticketmaster received 3492 seconds of LED Ribbonboard exposure which is a 223% increase over the contract providing a value add of $137,323.20.

Digital Signage: Videoboard Feature(s)

Pre-Game Videoboard Feature: NFL Ticket Exchange
In-Game Videoboard Feature: Football is Family Sweepstakes

PRINT MEDIA

Print Media: Pocket Schedule

Ticketmaster received inclusion on all Dolphins pocket schedules during 2016. The total number of pocket schedules distributed was over 250,000.

Print Media: Will Call Envelope

Print Media: Direct Mailing

Ticketmaster received inclusion in all of our Season Ticket Membership packets.

Print Media: Game Day Program and Dolphins Yearbook

Ticketmaster received inclusion in all of the Dolphins Game Day Programs and 2016 Yearbooks. The total number of publications shared exceeds 252,000.

TV AND RADIO

TV: DOLPHINS WEEKLY LIVE SPOT

Ticketmaster receives one (1) :30 television spot in each of the team's Dolphins Weekly Live broadcast.

RADIO: PRE-GAME, IN-GAME, AND POST GAME RADIO

Ticketmaster receives the following radio inventory: one (1) :30 commercial in Club's pre-game radio show, two (2) :30 commercial spots in Club's in-game radio broadcast, one (1) :30 commerical spot in Club's post-game radio broadcast, and one dedicated feature on the Club's radio broadcast.

In addition to the radio listed above, the Miami Dolphins were able to deliver an additional forty-four spots, twenty of which were featured on the local broadcast and twenty-two of which were delivered nationally. This additional value is worth approximately $131,680.00.

DIGITAL INTEGRATION

Nearly 13M impressions were generated through the following digital elements resulting in over 6,280 clicks.

Home Page Views: 3,533,145 // Mobile Home Page Views: 2,776,098

Schedule Page Views: 529,737 / Mobile Schedule Page Views: 607,940

Tickets Page Views: 162,459 / Mobile Tickets Page Views: 151,489

DEDICATED EMAILS AND SOCIAL POSTS

A total of four (4) dedicated emails and three (3) social posts were executed during the 2016 Season.

THE AUDIBLE PRESENTED BY TICKETMASTER

During the week of December 13th through the 17th we hosted three (3) Audible episodes and received over 1.6 M impressions and 301k views. Each of these episodes was live streamed across Facebook and Twitter. Examples of The Audible set and social sharing can be found below:

THANK YOU

FOR INTERNAL REVIEW PURPOSES ONLY; NOT TO BE SHARED OR RE-PURPOSED IN ANY MANNER.

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