What is Amazon Go?
Amazon Go is a new kind of store with no checkout required. It is the world’s most advanced shopping technology that enables you to never have to wait in line. Simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. This lets people get in and out of grocery stores faster and makes our daily lives easier.
Pros of Amazon Go:
-Your phone automatically updates overtime you pick up an item, so it is easier to keep up on your new checkout price every time you pick something up, this is great if you have a fixed budget.
-You are able to save a tremendous amount of time as you do not have to wait in lines when leaving the stores. Students and teachers that need to get something quickly during a lunch can easily walk into a store and walk out, making it very useful for everyone.
-Your credit/debit card is connected to the app, so carrying a wallet or purse into the store will not be necessary, along with all recipts being digital and uploaded straight to the app when your done making a purchase.
Cons of Amazon Go:
-Amazon Go was initially set to release in early 2017, but has been delayed as the technology is having trouble keeping track of more than 20 people at a time.
-How long will this really last? With this new innovation to the way we shop other stores like Walmart will begin to implement the same technology, so Amazon Go will not have a long life span.
-Many jobs will be lost with this new idea. This has a potential for other businesses to feel like computers are a cheaper option that hiring workers. This can have an incredible negative impact on our society.
Using computer vision and a bunch of sensors, I believe it is a good idea to be able to walk into a store, get what I want, and leave in the shortest amount of time possible. This new innovation affects a market that has not evolved in a long time, grocery store layouts have always been the same; walk in, fill up a cart with whatever you want, wait in a line for a couple minutes, and leave. But now I can easily walk in and walk out. The main idea of this concept was to make grocery shopping more convenient, and it looks like it worked as many are already investing in this big idea. But I am curious to see how it will prevent people without the Amazon Go from entering the store. Along with the potential to eliminate retail jobs.
Here is a short video talking all about Amazon Go: