Jasper Pride Festival How to get involved

The Jasper Pride festival has been adapted to offer COVID-safe activities and programming.

12th Annual Jasper Pride

April 22 - 25, 2021

The Jasper Pride Festival Society is a registered non-profit organization that has the purpose of creating an annual Pride Festival in Jasper National Park in support of the local and visiting community. We plan, host and fundraise throughout the year to bring the festival and related events to our world-class destination in the Canadian Rockies.

We strive to create a safe and inclusive atmosphere of equality, acceptance and support for the LGBTQ+ community. We welcome organizations to share in our values and hope you will explore all opportunities to be involved.

Please take a moment to review highlights of each opportunity. We would love to put you in touch with a member of our team to discuss in finer detail any questions you may have and areas of interest.

Keep scrolling to learn how your business can get involved in 2021 Jasper Pride!

Jasper, let's collaborate!

Pride Pass

The Jasper Pride Pass is a free ticket for participants. They will receive a digital ticket to save to their mobile device or have the option to print their ticket. Each participant will obtain a ticket.

To receive any offers, participants must show their pass. Similar to membership cards (AMA, Costco etc.).

How do participants benefit?

They receive access to exclusive deals on hotels, dining, activities and adventure all festival long!

How does your business benefit?

A great opportunity to show your support by offering deals, packages and promotions to participants. This is a great way to limit your offer to Jasper Pride participants. You can control if you want your offer limited to a qualified Jasper Pride audience.

How does Jasper Pride benefit?

Data! By focusing participants into one FREE ticket to access to all offers, we obtain valuable stats on visitation. This information is imperative for funding applications.

Hotel Requests

We are seeking support for accommodations to promote to participants. We encourage you to consider Pride Packages, Rate Codes or Deals to assist us with tracking visitation stats. This is important data to support Funding Applications for our future success!


If you are able to consider sponsored guestroom nights, we are also seeking support for:

  • Contesting & Silent Auction(s)
  • Performers & Production
  • Community Partners
  • Media

Thank you in advance for your generous contributions. The rack value is applied to your total sponsorship contributions.

Things To Do

We are seeking support for activities, attractions and adventure!

Your business can contribute to our programming and festival content as we produce a covid-safe festival in 2021. Please consider participating with:

  • Special Pride Programming
  • Exclusive Pride Packages
  • Pride Pass offers or deals

We are excited to level up our festival this year by promoting the best Jasper Pride experience for festival goers.

If you are considering a program offering, please give thought to how you can deliver a program that remains safe and inclusive for the local and visiting LGBTQ+ community. Need some help? we are always happy to discuss and help! Let's connect

Annual Fundraiser

In 2018, with great success, we launched a new fundraiser - Fork & Spoon! This initiative targets the foodies attending Jasper Pride by featuring unique creations from our exceptional restaurants, pubs and cafés found throughout Jasper.

Promoted by JPFS we drive a captive LGBTQ+ audience to visit your establishment and indulge in your food and beverage promotions. In return a proceed is donated back to our non-profit organization.

How it works:

  • JPFS will create a campaign and feature all participants on our website and promote on social media.
  • Participating partners can present a food/beverage promotion that is creative and unique to the local and visiting LGBTQ+ market during the Festival.
  • Participants will confirm an agreed upon rate, either a dollar amount or percentage of generated sales and promote that as part of a donation back to JPFS. This contribution will contribute towards your sponsorship.

Après Pride

New this year we are featuring an Après Pride for festival goers to unwind after a full day of adventure.

We are seeking happy hour promotions (we hope to see some Fork & Spoon offerings too!) to feature on our website.

Business Decorating

This is your chance to show your PRIDE! Pride in your business and pride in support of the local and visiting LGBTQ+ community.

Make sure you register to be entered to win a valuable prize for your 2021 Jasper Pride Sponsorship!

1st Place: Complimentary upgrade of your sponsorship level to a maximum of “Grizzly Bear”

2nd Place: $250 towards your sponsorship level

3rd Place: $100 towards your sponsorship level

How it works: Decorate your business using Pride rainbow colours, flags, décor or anything fun and colourful you like! If you prefer there are two themes to help get your started:

  1. Proud & Free: Pride365. Every day of every year, Jasper celebrates being Proud & Free. It’s a feeling. An atmosphere. A shared understanding that everyone is welcome exactly as they are.
  2. Après Pride: This theme is a play off of an après ski. Celebrate a day of adventure in our National Park

How you win: April 22-25, 2021 independent judges will mark each submission based on the following criteria: 1. Innovation, 2. Philanthropy, 3. Community Spirit. The top three teams and their windows will be announced online April 24, 2021.

Does it cost anything? No. Participation is free! Sign up by April 15, 2021.

Donations, Gift-in-kind and Silent Auctions

Sponsorship can include cash donations and gifts-in-kind to assist us with hosting our four-day festival. Gifts can include silent auction and contest prizing, volunteer incentives and ways to help us deliver quality programming.

Silent auctions are an important source of raising funds for our organization. They are a tremendous asset for our non-profit society, and we can’t do it without you! Many guests and supporters feel drawn to these fundraisers because of their personal experiences and interests seeing them depart with something valuable.

Jasper Pride Festival Silent Auction: hosted virtually to larger audience in 2021. We would appreciate gift cards for your business in lieu of items as we anticipate shipping the gifts.

This is a valuable opportunity to highlight your business and show your support for Jasper's LGBTQ+ community.

As a value-added incentive, for any cash raised and donated for our non-profit, we DOUBLE the value when designating your sponsorship level.

Pride Guide Advertising

Be promoted with an advertisement in our official Jasper Pride souvenir program. This year's Pride Guide will be digital and promoted on our website and social.

Advertisements are included in sponsorships starting in our “Wolf” Sponsorship. There are opportunities to purchase an ad (or multiple) or enhance the size of your ad.

Let's connect to discuss how you can be involved in our 2021 festival and plan for the future!