Chatillon-DeMenil Mansion Madison KunkeL, Libby Burtelow, & MAdison soots

Scope of Work

Does your pricing structure suit your objectives / needs?

Timeline Application

Visited the Mansion

Identified the Customer

Conducted a SWOT

Stops / Starts / Continues

Logo

Competition Analysis - Pricing & Amenities

Recommendations

LOGO

The Chatillon-DeMenil Mansion is a magnificent example of the Late Greek revival style in St. Louis, but it's significance is more than architectural.

Customer Profile

Ages

21 to 34

Gender

Men and Women

Socioeconomic

$52,343 - Median Income

STL brides pay on average between $19,753-$32,921 for their wedding/reception.

Product Usage

Those seeking to host events - weddings / benefit galas / showers / company parties / birthdays and more

Geographic

St. Louis County → Any Location

Psychographics

Those wanting to get married / host an event or party

S W O T

Strengths

Competitive Prices

Flexible

Unique

Alexandra Package – most popular

Weaknesses

No Parking

No Liquor License

Surrounding Noise

Limited Seating

Opportunities

Hosting Holiday Events

Partnerships – photographers and other wedding vendors

Hosting Wedding Workshops / Vendor Events

Attending Bridal Shows – awareness

Threats

Noise

Location – safety is a concern

Competitors close in pricing

Not up to date on basics

Lack of Technology

Stop - Start - Continue

Stop

Close Gift Shop

Close First Two Weeks in March

Remaining Under-Appreciated

Being Dated - look to repaint / give a fresh look to the mansion

Start

Liquor License

Host more Self-Proclaimed Events

Attend Wedding Vendor Events - possibly host own

Update TheKnot profile

Open on Sunday, close on Wednesday

Opening a Tea Room

Continue

Keeping the Mansion Closed Jan.-Feb.

Being Flexible with Catering

Availability on Tent

Competitive, Low Prices

Maintaining the Property

Credits:

Google Images

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