In 2016, Emma Whitby, Chief Executive of Healthwatch Islington got in touch. Emma was fully aware that all too often social organisations reach the same converted audience, those who want to feedback – not the harder to reach, more marginalised members of a community.
Looking for a fresh approach, Emma commissioned our team to come up with a concept that would turn heads and get HEALTHWATCH Islington noticed.
‘Autism: Help us to think differently’ was a multi-channel campaign to capture feedback about health and social care services in Islington, from people with, or associated with, autism. The design attracted a lot of attention, re-imagining each letter from the perspective of an autistic resident.
ADOPTING A MULTI-CHANNEL APPROACH
Responding to the research undertaken and the campaign objectives, West Creative developed a suite of deliverables for both online and offline activity as well as addressing the internal needs of staff through social media training.
Campaign Deliverables included:
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Interview with Bob Dowd, Family Services Manager at Centre 404 and Emma Whittby from Healthwatch Islington to explain the campaign in their own words
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Interview with the parent of an autistic child, offering potential participants the opportunity to understand the type of feedback they might contribute
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A social media plan and collateral for making the messages ping – with training for staff members
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Email campaign sent to wider partners in the borough giving them access to a suite of easy to use promotional components – poster, flyer, web advert, social media posts and newsletter – to empower them with the information needed to promote the campaign to their clients
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Printed collateral, including postcard and poster distributed at various sites and events
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AND... ensuring all the participant communication channels had the ‘Autism: Help Us Think Differently’ identity included (email enquiry, confirmation email and survey material)
WHAT WEst CREATIVE BROUGHT TO THE TABLE:
Research
Graphic Design / Illustration
Interviews / Copywriting
Bespoke Photography
Web / Email Development
Social Media / SEO / Training
If you'd like West Creative to bring its unique thinking and creative execution to your next Healthwatch project, we'd love to hear from you.
Get in touch:
If the phone is more your thing, please call James West on 020 8144 9547