Step 2: Targeting your Audience
Over 1.65 billion people worldwide use Facebook every day. Your current and potential customers are probably among them. However, unlike traditional billboard, TV or radio advertising, Facebook's powerful targeting options enable you reach the right people. You can target by customer location, demographics, interests and more.
Facebook’s unique targeting tools enables you to save money by only getting in front of the people you want.
You need to think of who your ideal customer is, and then work out the best way of targeting that type of person. Think about location, age, gender, and even specific interests or life-events.
Let’s say you are a wedding photographer based in Birmingham. Your ideal customer might be living with 30 miles of Birmingham and recently engaged. You might also have a particular style of photography that fits in with a specific age group (e.g. 25-35). Facebook enables your to target your audience so that it only includes people who fit in these three categories.