For the 2016 season, our department licensed technology to incorporate augmented reality into our football schedule poster. Schedule posters over time have become stagnant and we were looking for a way to encourage engagement with our fans using the poster.

The original augmented experience created for the schedule poster was an interactive building of the poster in real time.

Each week we updated the augmented experience to include highlights that let the fans relive the past weekend's game.

In all, 7,582 users engaged with our augmented experience in our first trial run.

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