Andrew Wilson, the CEO of Electronic Arts, famously predicted that "Your life will be a video game." As AI-VR/AR technology matures and prompts us to immerse ourselves in an increasingly virtual world, his vision may actually come true after. In that case, do you think you would prefer playing with an AI or a real person? That will become an increasingly pertinent question.
The world of 3D games has been at the cutting edge of technology for many years. With the advent of Virtual Reality and rise of Artificial Intelligence, 3D Gaming engines have demonstrated an entire new world for game developers to create. Our V3 mainframe will allow a more natural interaction with these newly created worlds.
Riding a wave of interest in mental health tech, companies creating VR content for therapeutic outcomes are receiving a deluge of attention and funding. And, while VR has been used successfully to treat post-traumatic stress disorder (PTSD) since the 1990s, these new programs address a much broader range of conditions. The library of Palo Alto–based Limbix, for instance, includes VR content designed to treat issues including alcohol addiction, claustrophobia and teenage depression. Barcelona-based Psious offers treatments for eating disorders.
How it works?
Sony Europe has teamed up with London-based Studio Output and Marshmallow Laser Feast to shoot three remarkable video spots to promote the "immersiveness" of movies rented or purchased from the PlayStation Store. Using a variety of props, live actors camouflaged in Lycra, motion-tracking and projection-mapping software, and a PlayStation Move motion controller, the shots create a realistic, holodeck-like environment that must be seen to be believed.Moreover, the videos were shot in one take and relied exclusively on visual tricks. There was no editing or post-production work, so everything you see is a convincing optical effect.Studio Output speculates that the immersive imaging technology could one day evolve into an augmented reality experience where users don glasses with images overlaid onto real objects in their environment.
The future of the global virtual reality headset market looks promising with opportunities in the gaming & entertainment, real estate, healthcare, retail, and military market. The major drivers for this market are increasing penetration of virtual reality content in gaming, sports, and entertainment and growing demand for VR headset in health care and retail sectors.
"Everybody's kind of all over the map of this, and for the most part, people have no clue what they're supposed to be doing. It's very much in the exploration phase," says Rob Enderle, principal analyst at San Jose-based Enderle Group. "But eventually someone will do it right—and we're still waiting for that someone who does it right—and then they'll all come flocking to it."
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