British Columbia's brewers are innovators. They have been since John Mitchell and Frank Appleton built the Horseshoe Bay Brewery—Canada's first microbrewery—back in 1982. They are creative entrepreneurs, innovative business owners, who have nurtured their industry with desire and determination to be the best at what they do. And they've succeeded. More than 200 breweries dot the super, natural landscape of British Columbia with new operations opening at an unprecedented rate.
What makes BC craft beer so special? Well, it's really good.
Table of Contents
- The goal of the BC Ale Trail is to showcase BC’s award-winning and delicious craft beer, inspiring geography, and potential for adventure with beer enthusiasts.
- The BC Ale Trail offers visitors and locals alike self-guided tours that highlight local craft brewery destinations and the super-natural British Columbia landscapes that surround them
- The BC Ale Trail currently features 20 trails around BC, highlighting almost 160 breweries in five regions throughout BC
- Each BC Ale Trail itinerary on our website includes a video and summary showcasing that region of BC, transportation methods and options, a photo gallery, and an “explore more” section featuring which attractions make that region distinctly British Columbian
- The BC Ale Trail App is free to download and is gamified - get rewarded for exploring the breweries, liquor stores, taphouses and visitor centres featured in the app
- BC is the fastest growing craft beer market in Canada, and one of the fastest in North America. Breweries are opening so fast in BC, that it’s hard to keep track of how many there are
- In 2019, craft beer was declared a sector by Destination BC joining the likes of Golf, Wine and others. As a result, the BC Craft Brewers Guild was able to take the project on as the Lead Administrator and appointed a full-time Project Lead, Monica Frost. The Number Creative along with a team of beer lovers who are very involved in the BC craft beer industry as event creators, brewpub owners, and craft beer writers compose the support team working on content creation, marketing and managing relationships with our Destination Marketing Organizations, breweries and ancillary business partners
- The BC Ale Trail also supports, promotes and activates at BC craft beer events and festivals throughout BC, showcasing the positive effect breweries have in their communities and the relationship between breweries and craft beer enthusiasts. Keep an eye out for the BC Ale Trail-er coming to a festival near you!
Ken Beattie, Executive Director, BC Craft Brewers Guild/Lead Administrator
Building on decades of experience in the beer industry, Ken currently sits as the Executive Director of the BC Craft Brewers Guild and Lead Administrator for the BC Ale Trail, working tirelessly to support craft breweries of all sizes across BC. Ken is a founding board member of the Canadian Craft Brewers Association and a faculty member in the Brewing and Brewery Operations Program at Kwantlen Polytechnic University.
Monica Frost, Communications Director, BC Craft Brewers Guild/Project Lead, BC Ale Trail
Since her fist sip of a Shaftebury Cream Ale back in the late 90s, Monica has been a craft beer enthusiast, and it became her mission to build a community around it. Her tool of choice - Social Media. After stints in the banking and travel industry, Monica has now spent a decade working in communications and social media roles across a variety of industries with a focus primarily on the craft beer industry. Monica joined the BC Craft Brewers Guild in 2017 as a Communications Coordinator and the BC Ale Trail as a Social Media and Community Manager. She was promoted to BC Ale Trail Project Lead in 2019 when the BC Craft Brewers Guild took over as Lead Administrator.
The Number, Creative Partner
The Number is a multidisciplinary creative marketing agency based in Victoria, BC proudly a part of the BC Ale Trail development team since day one. With capacity for everything creative, from graphic and web design, to consultation and facilitation, The Number helps keep the BC Ale Trail connected to craft beer enthusiasts everywhere.
Joe Wiebe, Content Manager
The "Thirsty Writer," Joe is BC's busiest beer writer. He is the author of two editions of Craft Beer Revolution: The Insider's Guide to B.C. Breweries, the definitive guidebook to the province's burgeoning craft beer industry. A co-founder of Victoria Beer Week, he is also the beer columnist for CBC Radio's All Points West program. Joe has hosted numerous beer events and seminars and has emceed the Canadian Brewing Awards twice.