MGA 102-Principles and History of Typography Demetra Theodorou,Mariam Mala,Panayiotis Achileos

Everyday Typography

Everyday typography:

Typography before Gutenberg

Examples:

Phaistos Disc

The disk is about 15 cm (5.9 in) in diameter and covered on both sides with a spiral of stamped symbols.The disc was discovered in 1908 by the Italian archaeologist Luigi Pernier in the Minoan palace-site of Phaistos.

Rosetta stone

The Rosetta Stone is a granodiorite stele, found in 1799. The top and middle texts are in Ancient Egyptian using hieroglyphic script and Demotic script, respectively, while the bottom is in Ancient Greek.

Linear B

Linear B is a syllabic script that was used for writing Mycenaean Greek. The script predates the Greek alphabet by several centuries. The oldest Mycenaean writing dates to about 1450 BC.

Anatomy of type

Transitional Style

Transitional: John Baskerville typography

Project one

Typeface:

Panayiotis Achileos
Demetra Theodorou
Mariam Mala

Famous and pioneering typographer:

Paul Renner:

Paul Friedrich August Renner was a typeface designer. In 1927, he designed the Futura typeface, which became one of the most successful and most-used types of the 20th century. He was born in Wernigerode, Germany and died in Hödingen. He disliked abstract art and many forms of modern culture, such as jazz, cinema, and dancing. But equally, he admired the functionalist strain in modernism. Thus, Renner can be seen as a bridge between the traditional (19th century) and the modern (20th century).

Typefaces designed by Paul Renner:

  • Architype Renner (1927)
  • Futura (1927)
  • Plak (1928)
  • Futura Black (1929)
  • Futura light (1932)
  • Ballade (1938)
  • Renner Antiqua (1939)
Futural Font

Typography hierarchy

Examples:

Typography hierarchy
Typography hierarchy
Typography hierarchy

Project Two

Typeface:

Demetra Theodorou
Mariam Mala
Panayiotis Achileos

Positive and Negative space

Examples:

Positive and negative space
Positive and negative space
Positive and negative space
Positive and negative space

Type as image

Examples:

Word as image
Word as image
Word as image
Word as image

Grid

Examples:

Grid
Grid
Grid

Golden ratio

Golden ration in art:

Golden ratio

Golden ratio in graphic design:

Golden ratio in logos

Experimental typography

Experimental typography

Dadaism Examples:

Dada typography
Dada typography
Dada typography

Experimental typography

David Carson work:

David Carson typography
David Carson typography
David Carson typography 2014
David Carson typography 2017

Project three

Booklet:

Demetra Theodorou
Mariam Mala
Panayiotis Achileos

Project four

Shape and letter:

Demetra Theodorou
Mariam Mala
Panayiotis Achileos

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