Through secondary research, one was able to gain further information. According to Youth.gov, community centers, such as the Frank Callen Boys and Girls Club, bring a wide range of benefits to the youth, families and the communities. It has been proven that community centers that host after-school programs, can improve academic performances, decrease risky behavior, improve physical health, and serves as a safe environment for the kids (Family and Youth Services Bureau, 2015). A nationwide evaluation was conducted and it was found that over 40 percent of students attending community center programs and character development programs improved their reading and math skills (Family and Youth Services Bureau, 2015). The Frank Callen Boys and Girls Club, along with all the other Boys and Girls Clubs of America, host after-school programs that can improve classroom behavior and social development with their peers (BGC Savannah, 2014). It has also been proven that a child’s involvement in after-school program at a community center has been linked to a decrease in drug use and criminal-like behavior (Kaylen & Pridemore, 2011).
Parents and guardians also benefit from the services and programs led by community clubs such as the Frank Callen Boys and Girls Club. They are settled in peace knowing their child is in a safe place while they’re at work and they are also at peace knowing that club fees are extremely affordable (United Way, 2006). The target for this initiative are parents, guardians, and donors. Frank Callen Boys and Girls Club needs to reflect the many, diverse opportunities it has to offer. It’s important to find ways to grasp the attention of the specific target audience.
As further research was conducted, reasons of why parents wouldn’t let their child participate in a community center arose. According to the Classroom Synonym, stress is a reason why a parent wouldn’t let their child attend a community club or center such as the Frank Callen Boys and Girls Club. Community clubs offer many extracurricular activities (Kaylen & Pridemore, 2011). Some parents feel that balancing school work along with extracurricular activities can be stressful for some students. In most cases, these parents feel that these extracurricular activities will take up valuable time that could be used for studying. Also, it was stated that parents endure the same extent of stress trying to cater to the needs of their child’s extracurricular activities (Kaylen & Pridemore, 2011).
According to the Classroom Synonym, club fees is another reason why parents are hesitant to their child attend a community center such as the Frank Callen Boys and Girls Club. In most cases, when you apply to attend most clubs or center, there is a registration fees, field trip expenses, and sometimes parents are required parents to purchase expensive equipment and uniforms for the extracurricular activities and programs (BEREA, 2015). Get the Right School states that After-school clubs can be perfect for employed parents, but they could have a few drawbacks which include the club hours not adjustable to the parent’s work hours or holiday breaks (Family and Youth Services Bureau, 2015). Another drawback was that some parents feel the activities given are fun rather than educational (Family and Youth Services Bureau, 2015). Last but not least, some parents or community donors feel as if the location of the community club or center is not a safe environment for a child to be placed in (Family and Youth Services Bureau, 2015).
While receiving in-depth information on the Frank Callen Boys and Girls Club, parental information, and statistics, it was easier to understand the organization and the possible issues that could prevent more children attending the Frank Callen Boys and Girls Club. To further explore, I conducted primary research to further explain how the Frank Callen Boys and Girls Club can expose their services and beneficial programs.
The purpose of this research was to explore probe the audience's issues regarding the Frank Callen Boys and Girls Club located in Savannah, Ga. A survey was administered electronically through Google forms. This survey was a non-random, snowball survey. It was used to best identify potential subjects in studies where subjects are hard to locate. The only special qualification needed in order to be a participant in this research survey was to be a donor, parent/guardian, or an adult in the community of Savannah. Also, participants were required to agree to the terms and conditions of the research survey upon completion. Participants were required to complete the survey to the best of their abilities.
In order to suitably assess the retrieved data, 25 participants were surveyed. Within the survey, questions in reference to children, education, programs, services, and benefits were asked. Also, the survey was an open a window for suggestions in regard to a solution to expose and increase awareness for the Frank Callen Boys and Girls Club. Other questions were asked that could potentially contribute to this research. The survey was administered to both adult males and females, 18 and older, in random form.
The surveys were given in the Savannah community beginning at 510 East Charlton Street, where the Frank Callen Boys and Girls Club is located. Going from door to door within the community, and entering businesses was the strategy to approach these potential participants. The survey became available Wednesday, February 15, 2017 starting at 4:30 pm until Friday, February 17, 2017 at 7:00 pm. The objective was to have all 25 surveys completed by Friday, February 17, 2017 at 7:00 pm. An Apple IPad was provided in order to assist participants in successfully completing the electronic survey used in Google Forms.
At the top of the electronic survey, the terms and conditions were stated so that the participants are aware of their rights. They were also informed on the purpose of this research study and how the survey will be used for research purposes, solely.
Data Analysis Strategy
Retrieved data was collected using Google Forms excel sheet. The excel sheet was used to analyze and assess retrieved data.
When studying the factors that could lead to the Frank Callen Boys and Girls Club having issues increasing awareness and exposure, several different elements were located within the survey. This survey was created to better understand this subject. Participants were asked specific questions about their knowledge, understanding, likes and dislike when it comes to the Frank Callen Boys and Girls Club. Through the process of examining the data collected, research proved some things. Roughly, two-thirds of the survey participants were parents, guardians, or donors of the Frank Callen Boys and Girls Club at 66.7%. This portion of the participants were able to respond to the survey from personal experience through their interactions.
When it came to demographics, as far as ethnicity, African Americans were the majority by 70%. The Caucasian group of participants were at 12%, Hispanics were at 16%, and Native Americans at 2% in the survey.
One of the more insightful questions asked was “which program would you like to see your child or a group of children participate in?” The majority of the survey participants expressed that they would want to see children affiliated in sports, fitness, and recreational activities at the Frank Callen Boys and Girls Club, at 29.2%. When asked why, they stated the importance of children staying fit and active after school and during school breaks. 25% felt that an improved Education and Career Enhancement program could increase exposure and increase membership. 16.7% felt that the Character and Leadership Development programs was most important and could benefit the children of the Frank Callen Boys and Girls Club the best.
Of the survey participants, 12.5% upheld Health and Life skills as the programs they wanted to see children at this center involved in 8.3% said none of the offered programs by this community center could benefit the kids, 4.2% stated the Arts program was the most significant program and 4.2% also said that other programs could benefit the club, exposure and the children but they failed to states these particular programs.
Other areas that were addressed within the survey was whether or not they would suggest a child attending the Frank Callen Boys and Girls Club. 66.7% said yes and 33% said no due to reasons such as affordability and safety. Over half of these parents, guardians or donors were aware of the programs and services offered at this community center whereas, 28% wasn’t and 16% was unsure. When it came to the major concerns of a child attending the Frank Callen Boys and Girls Club, a number of concerns were located. Things such as there’s not enough physical activities, there’s not a vast amount of programs and services, there’s not enough recreational activities, there’s not a diversity of kids, and security/safety were expressed.
When it came down to social media and its usage by the Frank Callen Boys and Girls Club 60% said they followed at least one of their social media accounts and 40% said they didn’t follow any social media outlets. A platform for suggestions on how to increase awareness and exposure for eh the Frank Callen Boys and Girls Club was offered. Most of the participants were stating how social media, flyers, banners, free membership trial periods, and more involvement in the community could help with this issue. All the operational hours were mentioned and most of the participants feel as if 7:00 pm is a decent time for them to close during the weekdays due to the parents’ works schedule and traffic jams. One major issue that stood out was commercialism and television promotion.
The question “How often do you see a social media post about the Frank Callen Boys and Girls Club?” was instated within the survey. 81% stated that they have never seen a social media post from the Frank Callen Boys and Girls Club and 16% does not remember. This is a major problem. Social media engagement will allow the Frank Callen Boys and Girls Club to build its customer base and exposure by taking their message directly to the target audience. It will allow them to inform the public about your company’s existence, educate and build their brand identity.