Under Armour Trevor Neary, Jenna Tipple, Natalie Rondinelli

United Kingdom

Trending Topics

Interested in Rugby, World Soccer, and Running/Jogging


Rugby Kit Reveal

Fan's disappointed by the new Southampton kits (released end of June)
Overall Sentiment


Continue to develop and design rugby uniforms

Encourage contracts with other teams/sports


Trending Topics

Interested in Physical Therapy, Cricket, and American Football


Droga 5 ad campaign

Steph Curry "Make That Old" advertisement
Overall Sentiment


Tap into female consumer market

Open brand houses in urban cities

United States

Trending Topics

Interested in American Football, Pro Ice Hockey, and Basketball


Kohl's and Under Armour contract to target female consumers

Curry shoes not selling well

Overall sentiment


Conduct more market research regarding consumer preferences

Continue to utilize advertisements to shift sentiment

Cultural Dimensions

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