Video Clip Launch Recap december 16th 2016

Thursday, December 15th marked the next chapter for Spark Video, with the release of video clips across web and iOS. After launching Spark in May to small businesses, bloggers and social influencers, users, like Rachael Farnsworth gave us feedback: "It's not a video. It's a slideshow". For the deliberate communicator looking to stand-out on social with video, a compilation of static content wasn't going to cut it in today's increasingly mobile and social-centric environment.

With this release, Spark Video has significantly expanded it's use-cases beyond narrated slideshows to support social video, such as:

  • Video montages for easy storytelling
  • Product demos & business pitches
  • Marketing and promotional videos for small businesses
  • Event recaps and invitations
  • How to's and recipe videos
  • Testimonials and tutorials
  • 'Behind the scenes' at programs & events
  • Listicles and quick tip's
  • Holliday greetings, end-of-year review

Features

Easily add video: Add a slide to your Spark Video project and select a video from your iPad, iPhone or computer. Unlike traditional video editors, your clip can easily be parsed into a series of slides of various durations.

Continue Clip: To make a new point over the same video clip, simply break it up into a new slide but tapping the "Continue" button. Then overlay text, an icon, adjust the volume or add narration to the new slide - the video will play seamlessly.

Trim: One-touch trimming lets you pick the right start and end of the clip you want in your video - you don't even need both hands free!

Align video to narration: Add your voice to your project by holding the record button and speaking into the mic. Then automatically align the video clip to the length of your narration with one tap - no guesswork needed.

Adjust volume: Add a music track to lend an overall mood to your video. We have a few options for you to choose from, but you can also add your own track. Then highlight key moments of sound from your video clips or narration to engage your audience. Sounds from your clips can be set as ambient background, emphasized or muted.

Press Coverage

The Adobe Spark Video update has already generated eleven articles, including Digital Trends, App Advice and Class Tech Tips, resulting in 31,531,394 potential impressions. We’ve also received confirmed coverage plans from Macworld and Digital Scrapper.

“In terms of quick video creation tools, it’s by far one of the easiest to use (remember, we were using our phone, but it’s even easier if you have a keyboard and mouse). Being that it’s from Adobe, it also has a level of professional polish that you won’t find in many other similar apps. The user interface is elegant, and at no point did we have to reference the tutorial on how to use a function." - Digital Trends

Ambassador Outreach

To spread the word about the launch of video clips, we partnered with three Spark Ambassadors: Mari Smith, Peg Fitzpatrick, and Amy Schmittauer.

Mari Smith held a Facebook Live event titled 'How to create professional vide content in minutes' with a special guest appearance from Michaela Strand, Spark Video PM. This Facebook Live generated:

  • Reach of over 23K
  • 16K Views
  • 428 Comments
  • 95 Shares

Amy Schmittauer held her own Facebook Live event, and posted a video on Youtube, which brought in:

  • Reach of over 53K
  • 2.3K Views
  • 105 Comments

Peg Fitzpatrick shared tips for 'DIY Design for Video with Adobe Spark' via Facebook Live, and posted an article on her blog. Her Facebook event garnered:

  • 1.6K Views
  • 42 Comments
  • 16 Shares

All three Ambassadors coordinated their social amplification to go live at 9am PST, right as the video clip feature was released in the app store, so they were the first to give the 'inside scoop' to their respective audiences. We have continued to build relationships with key influencers, as their evangelism helps position Spark as a trusted solution among the 'leaders of leaders'.

User Reaction

The most important reaction for a release like this is, of course, from users themselves. Entirely new terms are being used to describe the more compelling output from Spark Video, including "thumb-stopping" (a video so engaging it causes one to stop scrolling through their feed and watch), and the product itself, now being referred to as "Canva for AfterEffects".

"Excited that this is finally public. Spark is changing and adapting with awesomeness" - Brian Fanzo, Facebook
I got my Christmas gift early when Spark Video added video" - Joy Olson, Facebook

User Adoption

The videos created in the last 24 hours with video clips already demonstrate moving, compelling and more dynamic output. Spark Videos can now truly show, rather than tell, a given message.

A high school creates a promotional video.

A coffee shop shares it's process for selecting the best beans.

A message for the holiday season.

The Spark Video Team is proud to deliver the number #1 requested feature from our users to end the year. We know this is only the beginning and look forward to building on this momentum in 2017 and beyond.

The Spark Video Team (left to right): Amanda Fetterly, Jason Williams, Doug Smith, Bruce Frazer, Mike Majzoub, Scott Peterson, Dimcho Balev, Alexis Deveria, Anand Taralika and Michaela Strand (not pictured: Greg Dow, Ben Watkins and Ebz Ampah).

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