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Planning storytelling interpretation CHECKLIST TO HELP BRING SPECIAL PLACES TO LIFE

How can you bring the special places that you look after to life? Here is a simplified checklist to help you in the planning process to develop storytelling at your visitor site. As a special bonus there's also a worksheet to help you through the process.

Where do you start?

  • What is your objective e.g. ‘to increase visitor appreciation and enjoyment of the site or ‘to highlight the hidden stories about a place’ e.g. historical events or describe what once existed on the site
  • Identify your likely audience and target audience and what they want from the site
  • How can you achieve your objective? Think about the different media options: sign, brochure, audio, app, website, guide etc
  • Decide on the location/site and if using signs the ideal placement
  • What are the likely stories at the site? Themes?
  • Is the site related to other local attractions/places of interest? What considerations do you need to make?
Tupapa heritage trail, Gisborne New Zealand. Image credit: Sandra Groves

Engaging a contractor?

  • Decide what tasks you will pass to a contractor to complete
  • Select a contractor to do a range of tasks – e.g. research, writing, editing, design etc
  • Keep in contact with contractor throughout project
  • Sign-off with contractor when completed

Project management

  • Have you determined your budget for the project? Do you have funding for promotion of the site? Have you considered running costs (human and financial) of your chosen medium?
  • Have you selected the resources you will need? Images, maps, people, books etc
  • Have you determined your timeframe for completion? Be realistic?
  • Have you drafted your project plan? (Separate project plan template coming soon)

Promotion

  • Have you decided what digital channels to use – website, social media, app etc
  • Have you drafted content for media releases, articles, brochure, advertising
  • Will you need to develop other communications around the site? Celebrate your success!

Long-term prospects for the site

  • How long will the information be valid? Will you need to update the info at some stage?
  • What maintenance if any is required? How frequent?
  • Any updates required for publications – e.g. reprints etc

Complete information on worksheet

Downloadable copy of planning visitor storytelling checklist and worksheet.

Created by Sandra Groves, First Chapter, Gisborne New Zealand. August 2019.

Credits:

Tupapa heritage trail Gisborne New Zealand. Credit: Sandra Groves.

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