Yvon Chouinard Founder of patagonia

Who is he?

His background

  • Yvon is a self-taught blacksmith who started making his own climbing hardware in 1957
  • Began his own hardware business, Chouinard Inc. to create his own hard-iron pitons, sold for $1.50
  • Began a catalog for his hardware that eventually added outdoor apparel for various sports.

His mission

  • Chouinard is also a professional climber. It was with his passion for mountaineering, and doing what he loved that he eventually established Patagonia.
  • Yvon is an environmentalist that strives to find solutions to the global environmental crisis
  • Committed Patagonia to using all organic cotton

What is a good leader?

  • Displays humility and integrity - Mark 10:42-45
  • Clearly communicates goals and delegates responsibilities well
  • Understands and acts in accordance with responsible stewardship practices

Environmental Initiatives

Creating something better

  • Patagonia recycles 100% of what they make; Worn Wear program
  • Keeping clothing in use for 9 additional months can reduce carbon, waste, and the water footprint by 20-30%
  • Donates 1% of sales each year to environmental organizations - totaling more than 46 million in donations
  • Reduce, Repair, Reuse, Recycle, Reimagine

Workplace Environment

Creating something different

  • On-site child development center
  • On-site cafeteria featuring organic, locally grown food
  • Offers flexible hours, including time allotted for yoga, surfing, hiking, etc.
  • Headquarters are closed and locked by 5pm everyday, and on weekends
  • Company field trips
  • Paid leave
  • Health care completely covered
  • It's 2,000 employees are "fiercely loyal" & turnover is minimal

The Business Side

  • Hands-off approach
  • Encourages dreaming big
  • Segmenting his management
  • Footprint Chronicles
  • Close the gap between consuming and discarding

Sources

Barton, R. (2007, February 25). Yvon Chouinard. Retrieved February 14, 2017, from https://www.theguardian.com/environment/2007/feb/25/ethicalliving.theobserver

Galantiere, L. (n.d.). Beginnings and Blacksmithery. Retrieved February 14, 2017, from http://www.patagonia.com/company-history.html

Khanh T.L. Tran. (2006). Organic growth: Patagonia jumps into surf. Wwd, 192(65), 14. Retrieved from Proquest Central.

Patagonia: A Sustainable Outlook on Business. (n.d.). Daniels Fund Ethics Initiative, 1-11. Retrieved February 13, 16, from https://danielsethics.mgt.unm.edu/pdf/patagonia.pdf.

Patagonia Environmental Social Initiatives. (n.d.). Retrieved from http://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/Library-Sites-PatagoniaShared/en_US/PDF-US/patagonia-enviro-initiatives-2015.pdf

Schulte, B. (2014, October 25). REALLY: A big, profitable company that lets its workers go surfing. Retrieved February 14, 2017, from https://www.washingtonpost.com/business/a-company-that-profits-as-it-pampers-workers/2014/10/22/d3321b34-4818-11e4-b72e-d60a9229cc10_story.html?utm_term=.2c72a1a9aabf

Welch, L. (13, March 12). The Way I Work: Yvon Chouinard, Patagonia. Retrieved February 13, 16, from http://www.inc.com/magazine/201303/liz-welch/the-way-i-work-yvon-chouinard-patagonia.html

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.