Re-Branding Over the Years...
2017 Website Updates
Current Home Page and Online Store Landing Page:
Stock Bag Promotion
Stock Discount Flyer for Natural Products Expo
Goal: Drive stock Sales by creating postcards that feature the PBi stock bag program. These cards will have a 5% discount and will be handed out at Natural Products Expo.
Project Willie Wonka
Goal: Drive stock sales by sending out bags that highlight the PBi stock bag program. There will be a promo code that customers an log into our store to see if they are a "winner". 250 winners will win a 10% discount off their stock bag order.
GPS will create a game plan for flash sales and introduce to sales/marketing team.
Specialty Food Research
Miller | Reaves
Finalize 4 target markets by 3/6/17 and get those back to Miller/Reeves for deep dive.
Deep Dive: Miller/Reeves will take our 4 target market segments and take our top 2 and do a deep dive research into those markets.
Top 8 Markets:
- Breads and Baked Goods
- Candy and Individual Snacks
- Chips, Pretzels, and Snacks
- Crackers and Crispbread
- Jerky and Other Meats
- Nuts, Seeds, and Dried Fruit
- Shelf Stable Fruits/Veggies