Marketing Strategy 2017

Overview

Communication and Organization

Creation of Brand Guidelines

Update Brand Visuals

Consistency Across Multiple Websites

How We Communicate and Stay Organized

  1. Weekly updates
  2. Weekly meetings
  3. Basecamp
  4. Templates
  5. Product Launch Procedures

Re-Branding Over the Years...

Logo

Website

Prior to 2017

2017:

PBi Product Catalog Over the Last 10 Years:

2006 - 2009 - 2013 - 2016

Advertisements

2007 - 2011 - 2013 - 2015/2016

Sales Sheets

2004 - 2010 - 2014 - 2016

Creation of a documented strategic brand guide that updates and support the following:

  • Social Media Marketing
  • Email Marketing
  • Newsletter Template
  • Multiple Website Platforms
  • Sales Sheets

The goal of creating a consistent rebranding of our print and digital marketing materials and websites.

Established Brand Guidelines: Documentation of the brand updates and strategic visual support. Guidelines is meant to be a tool that will be the center of all outbound and internal messaging.

Co-Branding: Brand expansion with our packaging partners

2017 Website Updates

Current Home Page and Online Store Landing Page:

Future Home Page and Online Store Home Page

Phase 1: WWW.PACIFICBAG.COM

Extend the established PBi branding throughout all page and properties to create a unified user experience.

Phase 2: WWW.PBINOW.COM

Extend the established PBi branding throughout all store pages. This is a full, custom design to align PBiNOW and Pacificbag.com.

Creating Consistency Across Websites:

2017 Campaigns

  • Stock
  • Digital
  • GMP
  • Videos
  • Specialty Food Research
  • Social Media

Stock Bag Promotion

Stock Discount Flyer for Natural Products Expo

Goal: Drive stock Sales by creating postcards that feature the PBi stock bag program. These cards will have a 5% discount and will be handed out at Natural Products Expo.

Project Willie Wonka

Goal: Drive stock sales by sending out bags that highlight the PBi stock bag program. There will be a promo code that customers an log into our store to see if they are a "winner". 250 winners will win a 10% discount off their stock bag order.

Flash Sales

GPS will create a game plan for flash sales and introduce to sales/marketing team.

Digital Bag Promotion

Goal: Drive digital print sales and direct customers to the digital print website by sending out our PBi SUP to non-coffee customers.

GMP Marketing Campaign

  • Monthly Constant Contact blast
  • Advertisements
  • Sales sheets
  • Press release
  • White papers
  • Stickers for shipping cases
  • Stickers for literature
Constant Contact
Advertisement
Tradeshow Signage

Digital Marketing: Videos

4th Ave Media

In Progress -- Spring 2017: PBi Feature Video with customer interviews, employee interviews, and shots throughout PBi headquarters

Summer 2017: Hero video - a looped video that will go on the top of our website featuring our target markets, PBi shots, and some footage from the Biotre and Feature Video.

Quel Design

Specialty Food Research

Miller | Reaves

Finalize 4 target markets by 3/6/17 and get those back to Miller/Reeves for deep dive.

Deep Dive: Miller/Reeves will take our 4 target market segments and take our top 2 and do a deep dive research into those markets.

Top 8 Markets:

  • Breads and Baked Goods
  • Candy and Individual Snacks
  • Chips, Pretzels, and Snacks
  • Crackers and Crispbread
  • Jerky and Other Meats
  • Nuts, Seeds, and Dried Fruit
  • Seasonings/Spices
  • Shelf Stable Fruits/Veggies

Social Media

  • Constant Contact: 1x a week
  • All Constant Contact blast statistic and leads (clicks and opens) are sent to RH/AL/RGR within 48 hours
  • Facebook: 2x a week
  • Twitter: 3x a week
  • Instagram: 3x a week
  • Pinterest: 2x a week

Tradeshows & Events

Tradeshows

2017 Exhibiting Shows: 12 (14 in 2016)

2017 Shows Planned to Walk: 19 (17 in 2016)

New Tradeshow Booth with Shelves

We are researching different booth options and will work with Quel Design to create a backdrop.

Events

Company Picnic

July 21st, 2017

  • Theme: Around the World
  • Food carts
  • Lawn games
  • Tents

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