Cannes Do UNusual The Luxury of the ILTM Show

– Cannes December 2018

Sharla - GoUnusual's Princess Roxy attended the International Luxury Travel Market - (ILTM) in Cannes looking for unusual people, places and things. She wasn’t disappointed!

The location, glamourous Cannes on the French Rivera, is the perfect setting for this luxury tourism themed tradeshow. The 2018 theme was wellness, with a strong emphasis on experiences. Large chain hotels such have been consolidating in recent years, such as the Marriott group which encompasses 30 different brands. But now there is a new brand split with the large names letting their smaller sub-brands operate under their own labels. Hyatt has the Unbound Collection and says “Maintain your independence and individuality with The Unbound Collection by Hyatt, an exclusive portfolio of upper-upscale properties designed to captivate travellers seeking distinctive experiences with the reassurance of Hyatt”. This could mark a new turning point for beautiful yet small hotels that don’t have the budget to grow on their own, and who do not wish to dilute their individuality.

Now, on to what I found at the show.

Proud Experiences New York - Reed Travel Expositions will be kicking off their second Proud Experiences event, this time in New York City, from June 18-20, 2019, celebrating the LGBTQ+ community from a tourism point of view. In Cannes, Proud Experiences had a DJ set and open bar at the Gare Maritim adjacent to the fair, open to all. They invited everyone to Strike a Pose, as I did, of course.

The Doyle Collection, features 8 hotels in Ireland, UK and USA in their portfolio and their head bartender Michal Lis from the Westbury Dublin, shows off his drinks, 007 style. Doyle has a way of offering genuine hospitality in upscale properties without being stuffy.

Another standout is the Rocco Forte Group, and I am here with Mr. RF himself.

This family owned Italian chain takes Italian design to a new level in hotellerie. A hotel I love is Hotel Amigo, in Brussels with the unusual Tintin suite, based on the famous Belgian cartoon character.

Jumeirah Hotels, the Dubai-based luxury chain, with at 27 hotels worldwide, offered a cocktail party on the yacht Beatrice, an unusual and extraordinary way to sip an after-fair cocktail.

Looking for an arctic adventure? Try Luxury Action, offering bespoke trips to the far north, in Lapland and Finland. Their motto is “hear the silence”. Enjoy this awesome clip

If land based accommodations are not unusual enough for you, how about a plunge underwater? Atlantis The Palm Dubai since September 2008 offers two underwater suites, and here is a preview CLIP

Outside the fair in town, there was an unusual shop worth noting, Les Bains Canins, a pet spa, with a huge selection of clothing for your pooch, including bridal gowns, and designer purses so you can cary your tiny Chihuahua everywhere. When you take your doggy to Alexandrine, they might not want to go back home…

For offbeat budget accommodations in Cannes, you can try Hotel 7 Art, with just 7 rooms designed by artists. Or, since we are talking luxury, pull out all the stops at the historic Carlton right on the Le Croisette.

The bar scene was hopping during the fair, with many hosted parties. A cool Mexican spot is Hola Bar Kitchen on Rue Meynadier. If you order a margherita they might even let you wear a mask, like I did. The nacho chips and salsa were also outstanding!

The closing party was at the iconic Martinez Hotel and the theme was TOKYO.

All the food was Asian-inspired and the ballroom was decorated in impeccable style by French artist Emmanuelle Moureaux, who has lived in Tokyo since 1996. She was able to create a striking impact with the use of colour and just the 5 letters of TOKYO.

The evening concluded with a disco party including a revolving dance stage, a bathtub full of beer, and cocktails served from teapots. Unusual enough for me.

See you at the ILTM next year….

Princess Roxy X

Created By
Sharla Ault

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