Adobe Summit 2019
Holistic data flows across Adobe Experience Cloud
The world around us is changing rapidly and financial services along with it. Moving from good to great with 'True Customer Centricity' and becoming 'Digital by Default' together with 'Technical Excellence', 'Growth Engines' and 'Inclusive Meritocracy' are five fields of action for Allianz. Allianz has been working hard since 1890 to secure people’s lives all around the globe, and to give courage to their customers for what lies ahead.
In this session, you’ll hear:
- Exclusive insights on how Allianz Switzerland created a holistic data flow across the experience cloud.
- Learn about the Swiss data pipeline: How Adobe Analytics talks to Audience Manager, Target and Campaign
- Data Workbench creates statistical calculations and processes data in near real time