When A Paired image and headline flop, it’s often due to:
The theme of the visual (imagery and design) is disconnected from the headline’s theme.
The placement and scale of all the elements are imbalanced and fail to follow a hierarchal order.
A headline is too long. (Exceeds six words or 60 characters.)
Imagery and/or the headline are not compelling or useful.
Imagery is poorly executed, blurry, pale, excessively filtered, crooked, awkwardly cropped or overlayed with too much copy.
A collage image is taking too long to visually “read.”
Here are our tips to help you find that balance between taking risks that may allow you to stand out from the crowd, and serving up copy and creative your audience understands.
About that headline
Online users will read only two or three words in a headline. Whether the medium is online or print, it’s important for editors and creatives to collaborate in order to arrive at that perfect union between words and imagery.
A disconnect between the two will only confuse and annoy your audience.
Cover image by Getty Images. All other images by Twirling Tiger Media.