Holy Holi the colors of matura, vrindavan

Spring is coming in the Northern Hemisphere. It is March and we are under the waxing moon, almost full moon.

In Matura, Vrindavan, Northern India, city dwellers are preparing to celebrate a lot!

It is a very special moment. Pilgrims from all over India flock to Vrindavan.

This holy ground, place of birth of Lord Krishna, will turn on the stage of Holi Fest, name whose literal translation would mean Festival of fire or burns, but which became known worldwide as Festival of Colours.

There are many legends that tell how the festival began and records that show that the celebration had already occurred long before Christ.

The most important is the legend associated with demon king Hiranyakashyap.

Hiranyakashyap wanted everyone in his kingdom to worship only him, but to his great disappointment, his son Prahlad became an ardent devotee of Naarayana. Hiaranyakashyap ordered his sister Holika, to expose herself to the blazing fire with Prahlad in her lap, and only she would be free of fire. Prahlad was saved by his devotion and, since then, the festival celebrates the victory of good over evil and the triumph of devotion.

Another associate Krishna and Radha, his childhood friend who became his lover and his great love. Krishna did not conform to the fact that Radha have skin so clear, since himself had very dark skin. Advised by his mother, he painted the face of his beloved of many colors, hiding her skin. From then on, he began to do the same in all his mistresses and wives, and the tradition, little by little, achieved popularity among city dwellers. In this version, the festival honors the love, especially the love between Krishna and Radha.

Holi Fest in Matura, Vrindavan

I had the privilege to experience this whole story in the streets of Vrindavan, among the residents of this city so important, among the cows, the monkeys and the smiles that were given to me. Trying to protect my equipment from colored powder and water that was thrown all the time, trying to protect myself from the multitude composed mostly of local men, I lived a crazy special experience.

The colored powder was impregnated in my white clothes, and took many baths to remove the paint from my skin. But the colors were impregnated in my heart, will not come out ever. They are now part of my story too!

Photos Valéria Abreu Afrange. March 2016
Photo Pedro Coelho
Photo Pedro Coelho
Photo on the top Valéria Abreu Afrange, photo at the bottom Narayan, my guide.

Valeria Afrange Abreu, born in São Paulo, graduated in PR, chose photography as a profession for 15 uninterrupted years, until moving to the fashion retail market. She began her career in the photographic studio of an advertising agency called DPZ - Dualibi, Petit and Zaragoza (currently DPZ & T). She participated in the implementation of major advertising campaigns. She worked as an assistant to Bob Wolfenson, a renowned Brazilian professional. With him, she started her career in fashion photography. Taught photography classes in EPA - Escola Panamericana de Arte for several years, helping in the formation of numerous professionals. Between 2000 and 2010 she resigned to coordinate the marketing department of a renowned female fashion brand. After this period, she represented an international brand of the luxury market in high jewelry and fine watchmaking area. Today, she is back to photography, with an emphasis on fashion, portraits, travel and documentary photography.


Valéria Abreu Afrange

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