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Meeting the Challenge of Vaccination Hesitancy Social Toolkit Sabin-Aspen Vaccine Science & Policy Group

ABOUT THE REPORT: The end of the pandemic will depend on our ability to address vaccine hesitancy, one of the top 10 threats to global health, before a COVID-19 vaccine is put on the market. "Meeting the Challenge of Vaccination Hesitancy," a new report published by the Sabin-Aspen Vaccine Science and Policy Group, lays out actionable steps that leaders across healthcare, research, philanthropy and technology fields can take to build confidence in vaccines and vaccinations.

ABOUT THE TOOLKIT: The following are sample and template materials to use to raise awareness about the report. Below each video or image are sample social posts that you can use on your social media accounts.

Co-Chair Videos

We have provided sample social posts with YouTube links to the videos below.

Video 1 - 3 Big Ideas to Meet the Challenge of Vaccination Hesitancy

Twitter: New report by @sabinvaccine + @AspenInstitute provides 3 recommendations to address #VaccinationHesitancy

1️⃣ Build collaborative between the vaccination community and social media

2️⃣ Research agenda

3️⃣ Narrative shift to highlight #vaccine achievements

https://youtu.be/EEaXj-s7yzQ

Facebook and LinkedIn:“Meeting the Challenge of Vaccine Hesitancy,” a new report released by the @sabinvaccine and AspenInstitute Vaccine Science & Policy Group provides 3 big recommendations to address the worrisome trend of vaccine hesitancy:

1️⃣ A new media collaborative between the vaccination community and social media platforms

2️⃣ A research agenda to understand the root causes of vaccine hesitancy

3️⃣ A new narrative shift to highlight vaccine achievements

Learn more from group co-chairs, Dr. Shirley M. Tilghman and Dr. Harvey V. Fineberg https://youtu.be/EEaXj-s7yzQ

Video 2 - Social Media and Vaccination Hesitancy

Twitter: We need to better understand root causes of #VaccineHesitancy + partner with social media platforms to address misinformation. Learn more from co-chairs of the @sabinvaccine-@AspenInstitute #vaccine science & policy group, @ShirleyTilghman+@HFineberg https://youtu.be/EEaXj-s7yzQ

Facebook and LinkedIn: To address vaccine hesitancy, the public health community must partner with social media networks to understand and address the spread of misinformation

We need to better understand root causes of vaccine hesitancy and partner with social media platforms to address misinformation.

Learn more from co-chairs of the @sabinvaccine-@AspenInstitute #vaccine science & policy group, @ShirleyTilghman+@HFineberg https://youtu.be/EEaXj-s7yzQ

Video 3 - Why Focus on Vaccination Hesitancy?

Twitter: "#Vaccines are a huge public health victory"

Addressing #VaccinationHesitancy means safeguarding health for future generations to come.

More from Shirley M. Tilghman, co-chair of the @sabinvaccine-@AspenInstitute vaccine science & policy group.

https://youtu.be/EEaXj-s7yzQ

Facebook and LinkedIn: The Sabin-Aspen Vaccine Science & Policy Group decided to focus on vaccination hesitancy because members collectively recognized that the global population was “about to lose this tremendous public health victory which has taken 150 years to realize.”

Learn more from group co-chair, Shirley M. Tilghman https://youtu.be/EEaXj-s7yzQ

Video 4 - How will the COVID-19 Vaccine Affect Confidence in Vaccines?

Twitter: The end of the pandemic will depend on our ability to address #vaccinationhesitancy, one of the top 10 threats to #globalhealth, before a #COVID19 vaccine is put on the market. https://youtu.be/EEaXj-s7yzQ

@sabinvaccine @AspenInstitute

Facebook and LinkedIn: The end of the pandemic will depend on our ability to address vaccination hesitancy, one of the top 10 threats to global health, before a COVID-19 vaccine is put on the market.

Learn more from Sabin-Aspen Vaccine Science & Policy Group co-chair, Dr. Harvey V. Fineberg. https://youtu.be/EEaXj-s7yzQ

General Report Promotion

To download the images, click on the picture, right-click and select "Save Image As...".

Tweet 1: .@sabinvaccine - @AspenInstitute #Vaccine Science & Policy Group released a cutting-edge report calling for urgent, coordinated effort to strengthen #VaccineAcceptance and address #VaccineHesitancy to protect human health around the 🌍 https://bit.ly/vaccination-hesitancy

Tweet 2: The end of the #COVID19 pandemic will depend on our ability to address #vaccinehesitancy, one of the top 10 threats to #globalhealth. Learn more in a new report by @sabinvaccine & @AspenInstitute:https://bit.ly/vaccination-hesitancy

Tweet 3: #VaccineHesitancy=reluctance or opposition to vaccination despite availability of safe + effective vaccines

New report by @sabinvaccine+@AspenInstitute on addressing this worrisome trend https://bit.ly/vaccination-hesitancy

Facebook and LinkedIn 1: The Sabin-Aspen Vaccine Science & Policy Group released a cutting-edge report calling for an urgent, coordinated effort to strengthen vaccine acceptance and address the risk that vaccine hesitancy poses to the health of communities around the world.

While the world eagerly awaits a COVID-19 vaccine, the threat of vaccine-preventable outbreaks is at our doorstep. We must work collaboratively to protect the health of future generations.

Learn more in this new report by @sabinvaccine and @AspenInstitute:

https://bit.ly/vaccination-hesitancy-report

Facebook and LinkedIn 2: The end of the pandemic will depend on our ability to address vaccine hesitancy, one of the top 10 threats to global health, before a COVID-19 vaccine is put on the market.

A new report published today by the Sabin-Aspen Vaccine Science & Policy Group lays out actionable steps that leaders across healthcare, research, philanthropy and technology fields can take to build confidence in vaccines and vaccinations.

Read the full report, out now:

https://bit.ly/vaccination-hesitancy-report

Partner Video & Quote Cards

Partner Video by Seth Berkley - The Need for both a COVID-19 Vaccine and Vaccine Hesitancy Strategy

Twitter: #COVID19 is disrupting routine #immunization across the🌍

@gavi+@GaviSeth say we need a strategy to address misinformation + ensure #vaccine-preventable diseases do not resurface

Learn more from @sabinvaccine+@AspenInstitute new report on #VaccineHesitancy

https://youtu.be/h96KpyywVu0

Facebook & LinkedIn: COVID-19 is disrupting routine immunization programs across the world.

@SethBerkley, CEO of @Gavi, the Vaccine Alliance, says we need a strategy to address the rising tide of vaccine misinformation to ensure successful uptake of a COVID-19 vaccine when it is available and to stop deadly vaccine-preventable diseases from resurfacing.

@SabinVaccine and @AspenInstitute’s new report, “Meeting the Challenge of Vaccination Hesitancy” delves deeper into these concepts and gives insight into how leaders can increase vaccine acceptance and demand today. https://youtu.be/h96KpyywVu0

Below are sample tweets to go with quote cards from members of the Sabin-Aspen Vaccine Science & Policy Group. To download the images, click on the picture, right-click and select "Save Image As...".

The global call for a #vaccine to end the #COVID19 pandemic highlights the essential value of vaccines for protecting human health across the 🌍

We must deepen partnerships across sectors to address #vaccinehesitancy and ensure successful uptake of lifesaving vaccines.

(tag @sabinvaccine, @aspeninstitute, @gavi and @GaviSeth in photo)

We agree with @drpennyheaton of @GatesMRI ➡️as we work to overcome #COVID19 we must ensure that routine immunization is prioritized and #VaccineHesitancy is countered. #VaccinesWork

Learn more from @sabinvaccine & @AspenInstitute's new report: https://bit.ly/vaccination-hesitancy-report

The threat of #VaccineHesitancy could put the health of future generations at stake, and we must work to counter it. Learn more in a new report from @sabinvaccine and @AspenInstitute.

@VaccineAdvisor @VUMCHealth #VaccinesWork https://bit.ly/vaccination-hesitancy-report

#VaccinesWork and the benefits of #immunization must be extended to everyone, everywhere.

Learn more about why we must address #VaccineHesitancy in a new report by @sabinvaccine+@AspenInstitute. https://bit.ly/vaccination-hesitancy-report

(tag @drpennyheaton and @GatesMRI in photo)

Addressing #VaccineHesitancy today will allow us to safeguard the health of everyone for generations to come, particularly the most vulnerable among us.

Learn more in a new report by @sabinvaccine + @AspenInstitute: https://bit.ly/vaccination-hesitancy-report

(tag @gavi and @GaviSeth in photo)

We agree with @UNICEF's @unicefchief. Breaking down barriers in #vaccine acceptance will lead to fewer deaths from vaccine-preventable diseases

Learn more about why we need to address #VaccineHesitancy in a new report by @sabinvaccine + @AspenInstitute https://bit.ly/vaccination-hesitancy-report

Report Quote Cards

Below are sample tweets to go with quote cards from the Sabin-Aspen Vaccine Science & Policy Group report. To download the images, click on the picture, right-click and select "Save Image As...".

The @sabinvaccine-@AspenInstitute #Vaccine Science & Policy Group co-chairs, Shirley Tilghman, former pres. of @Princeton + Harvey Fineberg, pres. of @MooreFound on why we need to understand the root causes of #vaccinehesitancy. Learn more https://bit.ly/vaccination-hesitancy-report

In order to stem the rising tide of #vaccinehesitancy we need to shift the narrative to focus on #vaccine achievements. Learn more in "Meeting the Challenge of Vaccination Hesitancy" by @sabinvaccine and @AspenInstitute: https://bit.ly/vaccination-hesitancy-report

"Meeting the Challenge of Vaccination Hesitancy" - a joint report from @sabinvaccine+@AspenInstitute, makes 3 recommendations to increase #vaccine uptake

1️⃣ new media collaborative

2️⃣ research agenda

3️⃣ narrative shift to highlight vaccine achievements

https://bit.ly/vaccination-hesitancy-report

"Meeting the Challenge of Vaccination Hesitancy" calls for an urgent, coordinated effort to remind the public of the essential value of #vaccination for protecting human #health across the 🌍

Full report: https://bit.ly/vaccination-hesitancy-report

(tag @sabinvaccine, @Aspeninstitute, @ArthurAllen202 and @RobbButler2 in photo)

In a new report by @sabinvaccine and @AspenInstitute, Doug McAdam, Director of @CABSStanford reflects on the nature of #vaccinehesitancy movements, and what we can collectively do to counter them. Learn more: https://bit.ly/vaccination-hesitancy-report

In a new report on #VaccineHesitancy by @sabinvaccine and @AspenInstitute, @noelTbrewer of @UNCpublichealth shares why nudges, not persuasion, are key to increasing #vaccine acceptance and taming the risk of hesitancy. https://bit.ly/vaccination-hesitancy-report

Behavior around #vaccine acceptance and demand needs to be better understood through rigorous, evidence-based analysis in order to counter #vaccinehesitancy and enhance uptake. https://bit.ly/vaccination-hesitancy-report

(Tag @noelTbrewer and @UNCpublichealth in photo)

If the factors that contribute to #VaccineHesitancy – complacency, convenience and confidence – are left unaddressed and misunderstood, the #health and wellbeing of future generations will be at stake. Learn from @AnnenbergPenn’s Damon Centola and other experts in this new report: https://bit.ly/vaccination-hesitancy-report

(tag @sabinvaccine and @AspenInstitute in photo)

The 🌍 is more connected than ever, bringing new opportunities & challenges. We must better understand how this hyper-connectivity can give way to #vaccinehesitancy. Learn more from the new report from @sabinvaccine & @AspenInstitute: "Meeting the Challenge of Vaccine Hesitancy" https://bit.ly/vaccination-hesitancy-report

(tag @noUpside, @cward1e, @stanfordio and @Kennedy_School in photo)

Instagram Quote Cards

"Meeting the Challenge of #VaccineHesitancy," a new report out today by the @sabinvaccine and @aspeninstitute #vaccine science & policy group, calls for an urgent, coordinated effort to remind the public about the essential value of #vaccination for protecting human #health across the 🌍

While the world eagerly awaits a COVID-19 vaccine, the threat of vaccine-preventable outbreaks is at our doorstep. We must work collaboratively to protect the health of future generations.

Visit @sabinvaccine for full report in bio

#VaccinesWork #GlobalHealth #COVID19

(tag @sabinvaccine, @Aspeninstitute in photo)

A new report out today by the @sabinvaccine @aspeninstitute #vaccine science & policy group presents an in-depth analysis into the root causes of #vaccinehesitancy and provides bold, actionable steps to counter this worrisome trend.

Read the full report today. Link in @sabinvaccine bio

#VaccinesWork #GlobalHealth #COVID19

The end of the pandemic will depend on our ability to address #vaccinehesitancy, one of the top 10 threats to #globalhealth, before a #COVID19 vaccine is put on the market. A new report published by the @sabinvaccine-@aspeninstitute #vaccine science & policy group lays out actionable steps that leaders across healthcare, research, philanthropy and technology fields can take to build confidence in vaccines and vaccinations.

Read the full report today. Link in @sabinvaccine bio

#VaccinesWork #GlobalHealth #COVID19

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