HYPERVENOM 3 TECH CRAFT LAUNCH 2.16
This week marked the launch of the Hypervenom 3 Tech Craft edition
Tech Craft boots feature embossed Alegria leather for enhanced touch and Nike All Conditions Control (ACC) technology for improved ball control in both dry and wet conditions
The launch has been covered by media and a number of affiliates:
- Football Icon 360 (Instagram 11.3k) for Italy
On 2.13, there was a brilliant WE comms highlight around PSG vs. FCB in Spain & Sweden. In Marca, one of the most influential Spanish media (2.3M readers) and in Viasat Sport, the Swedish UCL broadcaster
Marca also published at its print version a double page including the interview with Cavani and also a player image of him wearing Nike training apparel and the HV3 boots showcasing & celebrating his position as Europe’s top scorer in all competitions as well as key message cut-through for the HV3 boot
The Spanish media participated in the HV3 launch event in Munich, having access to the football players through one to one interviews. They used on their website Cavani's original interview video, 15 minutes before the game
(Online - 5.75M unique users)
Ahead of Tuesday’s PSG vs. Barcelona game, Viasat Sport used our Cavani comms content captured in Munich as a build up to the game. In the clip Cavani speaks about goal scoring being like a contract he has with himself, about his movement in the box when he is chasing his next goal and also the feeling he gets when he puts one in the back of the net (which worked perfectly as he then scored again!)
In Sweden, the latest issue of Café – the No.1 Lifestyle media in the country, was publishing a full page article with H.Kane, which they got while in Munich in January (reach of this issue: 90k)
Online, this story broke back in January with 600k unique media views.
Last week in Spain, as part of the HV3 co-creation journey, the football YouTuber "Delantero09" (671k subscribers - IG 58k) has published a video of HV3 drills with Amanda Sampedro, the most relevant player & striker from the Atlético de Madrid female team & the Spanish National team
It’s the first time that a Spanish football YouTuber has involved a female football player in a video and the results were being extremely successful: the video has reached more than 800K views and 50K in 24h.
The Italian artist, Gio Pastori, is continuing the collaboration in GIF’s creation for our main HV3 players in Spain, to amplify the message of goal scoring with the HV3. Gerard Deulofeu, Borja Mayoral, Alexia Putellas and Amanda Sampedro Bustos have shared their own GIF on their IG channel
Good news from the French team, they have signed A.Lacazette (Olympique Lyonnais) 2nd top goal scorer in all European leagues!
To celebrate the event, they have created a GIF that he posted on his IG channel. Feedback from FOTs were very positive and many expressed support for his new contract with Nike.
In these past 2 weeks, The Champions League 1/8 Finals was a fantastic opportunity to leverage Nike's French team assets at Retail and bring this story to life in their Nike Paris (Champs-Élysées) & La Défense stores through “versus VP set-up”
PSG vs. FCB & Manchester City vs. AS Monaco
The Nike Academy’s Dutch winger, Sherwin Seedorf (Clarence Seedorf's nephew) this week signed his first professional contract with Championship side, Wolverhampton Wanderers. The signing of his 18-month contract has been reported on a number of sites, including Sports Mole and Wolves Express & Star
The Nike Academy played two fixtures this week – the first at home to Chesterfield, saw the Academy claim a 7-0 victory, with two goals coming from Myer Bevan (New Zealand), Joe Kouadio (UK), Tim Michael (Germany) and one from Binyamin Tridubsky (Israel)