The Cleveland Browns Understanding the Marketing Environment

Team

The Cleveland Browns are located in Cleveland. Their mascot is Chomp, the dog. The Browns never went to the Superbowl.

Chomp the dog, Brown's mascot
The Brown's Uniform History
The First Energy Stadium, the Browns home stadium.
Browns Quarterback Josh McCown

Competition

UEC Movie Theatre in Cleveland
Rock and Roll Hall of Fame
Brand Competitor #1
Brand Competitor #2
Generic Competitor #1
Generic Competitor #2

Economic Factors

Cleveland

Has a 20.61% less in monthly salary than Minneapolis.

Cost $19.33 more to rent a tennis court in Cleveland than Minneapolis.

A summer dress costs $0.70 more in Cleveland

Minneapolis

Consumer Prices in Minneapolis, MN are 3.85% higher than in Cleveland, OH

Rent Prices in Minneapolis, MN are 29.73% higher than in Cleveland, OH

Restaurant Prices in Minneapolis, MN are 1.69% higher than in Cleveland, OH

Technology

http://www.espn.com/nfl/story/_/id/13733108/nfl-gets-permission-federal-aviation-administration-fly-drones

Legislation

The Interstate Wire Act makes it illegal to place bets “using a wire communication facility.” Until recently, the Department of Justice interpreted that to include all wagers made online. Though the Interstate Wire Act has been re-interpreted to allow some forms of online gambling, the DoJ still claims that the Wire Act makes Internet sports gambling illegal.

The browns are marketing a new fashion for their team with Condoleezza Rice.

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