This innovative cosmetics brand is redefining natural beauty
Farah Ghozzi launched her business specialized in the production of natural cosmetics in January 2021. Located in Beja, AICOS offers essential oils and skin care products made with regional products and innovative ingredients like snail slime and caviar. Before launching her business, Farah took part in Mashrou3i HP LIFE training to strengthen her business and leadership skills.
“I learned a lot through Mashrou3i’s HP LIFE training and its combination of self-learning, group and individual work. I developed my commercial skills and acquired the leadership skills needed to launch and run my business.”
The educators supporting a new generation of Tunisian entrepreneurs
Mohamed Ali Khenissi, an assistant professor at the Higher Institute for Technological Studies (ISET) in Medenine, is one of the educators leveraging HP LIFE to support young student entrepreneurs to create a business and enhance their employability skills.
"The HP LIFE workshops have had a very positive impact on the students....they are no longer afraid of unemployment and are confident that they have the ability to create their own businesses in the future."
Tunisyndic - the app digitizing the real estate sector in Tunisia
In 2020, 24-year-old Mohamed Boussaidi launched Tunisyndic - an online application for property management. While studying IT Engineering at the ISET in Siliana the young entrepreneur took part in a Mashrou3i HP LIFE training to help master his business management skills. Tunisyndic already has a growing base of real estate clients and provides employment to 3 people.
"HP LIFE is an excellent training program for beginning entrepreneurs. It teaches all the basics required to understand the nuts and bolts of entrepreneurship."