Check out the below introduction video of the SMART Lab to learn more about us.

Conducting rigorous research projects in the sport, recreation, and tourism industries to provide both scientific and practical rationale to help practitioners to develop effective and efficient decision-making for their organizations.

Partnering with the Wichita Open since 2013
Decarsky Park Feasibility Study
Sponsorship Effectiveness Study
Customer Consumption Behavior Study
Consumer Behavior Study
Recreation and Community Sport Feasibility Study

Students and faculty have been engaging in various sport, recreation, and tourism events to help them to build effective marketing and operational strategies based on utilizing business analytics software (e.g., Tableau, R, SPSS, SAS) and data visualization.

Expanding our partnership internationally to disseminate the sport management knowledge as well as learning different perspectives and trends from leading practitioners in other countries including South Korea, Brazil, and China.

Providing ample applied-learning opportunities to both undergraduate and graduate courses by partnering with various sport, recreation, and tourism organizations in the Wichita Metro area. If you have potential projects and/or applied learning opportunities, please free to collaborate with us.

Do you have any questions and/or potential partnered projects? Please contact Dr. Wonyoung Kim, Associate Professor of Sport Management & Executive Director of Sport Management at wonyoung.kim@wichita.edu or call 316-978-5445.