Conducting rigorous research projects in the sport, recreation, and tourism industries to provide both scientific and practical rationale to help practitioners to develop effective and efficient decision-making for their organizations.
Students and faculty have been engaging in various sport, recreation, and tourism events to help them to build effective marketing and operational strategies based on utilizing business analytics software (e.g., Tableau, R, SPSS, SAS) and data visualization.
Expanding our partnership internationally to disseminate the sport management knowledge as well as learning different perspectives and trends from leading practitioners in other countries including South Korea, Brazil, and China.
Providing ample applied-learning opportunities to both undergraduate and graduate courses by partnering with various sport, recreation, and tourism organizations in the Wichita Metro area. If you have potential projects and/or applied learning opportunities, please free to collaborate with us.