Account Management: Creating The Brand

The What

"Simply put, your brand is your promise to your customer. It tells them what they can expect from your services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be." - John Williams

The Why

“When your values are clear to you, making decisions becomes easier.” - Roy E Disney

We Need Your Help...

To Define Our...

Mission Statement

And How We Live It

Team Mission Statement:

Clearly defines our market, purpose, and what makes us unique, in a concise and inspiring way.

Examples:

To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. - Nike

“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” - Starbucks

"Delight our customers, employees, and shareholders by relentlessly delivering the platforms and technology advancements that become essential to the way we work and live" - Intel

Team Activity Brief:

1. Join Up With Your Team (details emailed to you already)

2. Create an Account Management Team Mission Statement and The 3 - 5 Key Activities We Live It Through

3. Publish It In Spark With Some Examples of Your Creative Process/ Thinking/ Rationale

4. Deliver This in A Presentation (5-7 mins max)

#Winning

The winners will be selected based on...

The quality of the mission statement + key activities, creativity, flair and uniqueness in execution, thoughtfulness in approach and time-keeping in presenting.

* Potential extra points for: Choosing a team spirit animal, designing a crest /badge, or composing a team chant or song

Winners and Prizes Will Be Announced at Drinks This Evening!

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