Active Devon Social Platform Structure An OVERVIEW

Twitter

Our Corporate Channel

Think corporate, think headlines, think information

Alignment with Active Devon values

  • Integrity (trusted and relied upon to always act with integrity)
  • Making a Difference (driven to achieve quality outcomes and greatest impact)
  • Collaboration (working together to achieve more)

Alignment with Active Devon Strategy

  • Strategic Priority 3. Influence - reaching out to consumers to inform and inspire them to choose active lifestyles and uniting partners across Devon behind the Mission
  • Strategic Priority 5. Growth – increasing the resources and energy behind achieving the Vision
About - Twitter is a social communication tool where people broadcast short messages. These messages, called tweets, are limited to 140 characters in length Messages are often bitesized updates - headlines about what's happening, what people are saying in a corporate capacity. It's possible to include links to web pages, images, and other media in a tweet.
Boys sailing

Best For Corporate Headlines - Twitter is Active Devon's corporate communication channel. There are 140 characters to hook people with a fascinating, intriguing, inspiring and plain interesting facts, events, campaigns and news.

Tone - Professional, informative, helpful

Format - Picture, headline, call to action

Call to action - To book, get in touch | find out more drive to relevant section of website | To join in conversations drive to Facebook | To be inspired drive to Instagram

Share - spread messages far and wide by tagging organisations (using their twitter handles like @DevonCC) either in the tweet or in the photo.

Join in current conversations with Hashtags - People link to and listen to conversations using hashtags, so if you want to engage in a conversation and link to others talking about a subject, search a hashtag find out who else linking to a Link to an eye catching photo, poster or video and then include a call to action ie book, share, It is all about immediacy.

Network - like and share posts that are akin to our values and linked to our work. By following, liking and sharing posts from partners or on subjects linked to our work you will gain trust and will help the subject to gain momentum. Also journalists follow twitter for trends, what’s hot and what’s going on near them for story ideas and opportunities, so you may be putting Active Devon at the heart of hot that gets noticed.

Tips & Tricks

  • Tag people in posts using their twitter handles (@activedevon, @PetrocNCS etc)
  • Use photos and posters as visual posts get higher engagement (average 313% more engagement)
  • Short tweets get better engagement than long. The sweet spot is between 80 and 110 characters

Instagram

Instagram

Think visual, visual, visual

Alignment with Active Devon values

  • Passion (about the benefits of active lifestyles, about our mission and about our values)
  • Making a Difference (driven to achieve quality outcomes and greatest impact
  • Inclusion (going the extra mile to ensure that everyone has the chance to get involved)

Alignment with Active Devon strategy:

  • Strategic Priority 3. Influence - reaching out to consumers to inform and inspire them to choose active lifestyles and uniting partners across Devon behind the Mission
  • Strategic Priority 4. Innovation - discovering and sharing new approaches to influencing people’s lifestyle choices towards activity.

Best For: Photo Competitions, Corporate Images, inspirational quotes, beautful photography - in short anything that rouses the senses and emotions and makes people want to share it.

Tone - Inspirational, beautiful, hilarious, or amazing, competative

Format - Will will aim to post between 1 and 8 posts per day (a user with up to 1k followers makes on average 8 posts per day, utilising photos (in the main) but also video.

Hashtags - Instagram is the home of hashtags, both real and made up! It is acceptable to make up a hashtag only if it adds further explanation to a picture and potentially adds humour. Most of the time, just tap into topic based hashtags that others are using.

About - Instagram is a photo-sharing platform and is social's visual big hitter. It's the home of photos, memes (photos with inspirational quotes), and videos and the main upload option is via mobile phone. Instagram allows users to post only one photo at a time so is a much more immediate interaction.

Visually inspiring new and existing participants - shows the heart, soul and emotion of Active Devon's works. Instagram can motivate people to continue an activity - showing behind the scenes footage and photos

Facebook

Think conversations, think interactions, think personality

Alignment with Active Devon values:

  • Passion (about the benefits of active lifestyles, about our mission and about our values)
  • Inclusion (going the extra mile to ensure that everyone has the chance to get involved)
  • Responsiveness (to people's needs and to our diverse local communities)
  • Making a Difference (driven to achieve quality outcomes and greatest impact)

Alignment with Active Devon Strategy

Strategic Priority 1. Active Lifestyles - helping people to choose active lifestyles by ensuring that the opportunity and the offer is right for their needs and is accessible to them

Strategic Priority 2. Supporting communities – building capacity in individuals and local organisations to help make Devon’s communities places where it is easy to choose activity

Strategic Priority 4. Innovation - discovering and sharing new approaches to influencing people’s lifestyle choices towards activity

Best For - Area and workstream based conversations that have flair, humour, expertise and personality.

Tone - Facebook is chatty and conversational and allows our partners and participants the chance to see our personality and our values shine through.

Format -

Structure -Main Facebook page, Regional pages, Themed pages

  1. Exeter & East Devon
  2. Plymouth
  3. Mid Devon
  4. North Devon
  5. South Hams
  6. West Devon
  7. Volunteers
  8. Businesses
  9. Clubs & Coaches
Our main Facebook page promotes networking events, regional events, hot topics, insights, campaigns and good news. Through this page we celebrate our achievements and those of our partners, share good news and good practice and promote positive messages from campaigns and activities.
Our regionally focused Facebook pages can show regional personality and promote Active Devon news, events, people, partnerships, networks as well as news and events from trusted partner organisations. The tone is friendly and confident. The structure is as follows
Our volunteer focused Facebook page should match the values of volunteering which are feeling part of a community, feeling valued and giving back to society. The tone should seek to build confidence and be helpful, friendly, rewarding and inclusive
Our business focused Facebook page is friendly, professional, instructional and motivational but is less corporate than our twitter tone. We'll use competition and challenge as a way to engage and motivate business involvement.
Our Clubs & Coaches focused Facebook page is inspirational, motivational, informative, and packed full of tips, tricks, how to and did you knows!

Facebook is by far the biggest social network out there. That means there is plenty of opportunity to create conversations around what we are doing, updates on progress of our work, shout about what we believe in and profile our news. Material is easily shareable and therefore offers us the potential to increase our reach.Our content should be Simple, Impactful, Engaging, Visual, Energetic and Shareable (SIEVES!)

Tips and Tricks

  • ‘Guilt by association is the biggest mistake, look who you are liking, don’t just click and move on!
  • Make every post attractive to maximise engagement- include photos, videos, posters.
  • If we are the organisers of an event, in addition to making an engaging post on Facebook, create an event and ask people to join and invite others to join.
  • Ensure that if you take a photo at an event or activity to post onto Facebook, permission forms have been signed by everyone who can be identified in a photo, including those in the background

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