Low Fidelity Prototype
After a few of my friends that closely resemble my target audience viewed the app, some suggestions were made. First was that the plus sign in the top right corner was confusing (shown below the paper prototype). I intended for that symbol to indicate the addition of another item (lead to the camera app) but my users thought it would add accessories or shoes. I made the symbol a camera instead for clarity and moved the button to the bottom. Also, my users thought the app needed more features at the bottom. I added a discover page and a closet space.
High Fidelity Prototype
I created my prototype using Adobe Photoshop. I'm pretty familiar with the program so I didn't run into that many technical errors. The challenges I faced creating the prototype centered around style, texture, and inspiration. I based my overall design and feel around the original application shown in the 1995 film Clueless. (Link below). I wanted to keep the authentic 1990's desktop feel for the application. I added a grainy texture to give the application a nostalgic feel.
I used a few apps to draw inspiration from. Instagram and Depop (Buying/Selling app) were of particular interest to my app since "CLCL" would be integrating a few key aspects of those apps. For the home page/newsfeed, I based this heavily on Instagram because I think it would be the simplest format for my users to understand and interact with, given the personas I outlined. The photo-taking page in my app is also similar to what the Instagram camera feature looks like.
After some usability testing, I decided to completely redesign my app and give it a more updated layout. I used vibrant colors for certain menu screens but kept the overall feel for the layout minimal since the contents of the app are so dense. I've changed the title of the app to "CL" instead of "CLCL", because some of my users said that the title was not easy to understand and was hard to say aloud.
Iterating Design Through Usability Testing and Heuristic Evalutaion
Created with images by Anton Darius | @theSollers - "untitled image" • Jacob Repko - "untitled image" • Andrej Lišakov - "empty coathanger" • Cianna - "plaid yellow black pattern fabric textile tartan"