Advertising & Marketing 2016 Citi Open

  • Digital Ads
  • Outdoor signage
  • Print
  • Radio
  • E-newsletters
  • Events
Outfront Media

Partnered with Outfront Media to activate our outdoor signage and mobile ads.

Mobile Geofencing

Distributed to 5 locations with a 1 to 5 mile radius for a total of 5 weeks.

  • CTR of .54%, just above the .3 average
  • SAR of 11.56%, exceeding the 3% average. Which shows people were searching further to find more information.

Outdoor Signage

Station Domination of Farragut North metro station. Included 11 diorama, 19 two sheet posters, and one pillar wrap. Activation lasted a total of 5 weeks.

Farragut North Metro Station total cost: 50K

Taillight display, back of bus advertising. 100 units displayed during the four week time period of 6/27-7/24. Coverage in DC, VA, and MD.

Taillight Display total cost: 15K
Centro

Centro managed digital buys on DCist.com, WTOP.com, WashingtonPost.com, Washingtonian.com, and Facebook

Audience Targeting - Washington Post
Facebook Ads
Highest performing Ad. 728x90. 175 conversions for $20,226 revenue.
Facebook tracking was problematic throughout the campaign. The number above only represents a two week period of the campaign.

Washington Business Journal ran Digital Advertising from June 23-July 23. Provided print ads from June 10- July 15.

Print Ad
Digital Ad

Mobile Ad

  • The average CTR was 0.20% (well over the average industry rate of 0.09-0.15%
  • The 320x50 performed slightly better than the 300x250 with an average CTR of 0.26% as compared to 0.13%

Email Marketing

  • Sent to 50,000 tennis enthusiasts on July 13
  • Open rate of 11.65% - higher than the national average of 3%
  • Generated a total of 619 clicks for an overall CTR of 1.24%
  • Top 3 Calls to Action: Tickets, Special Events, Meet Your Match Clinic

PARTNERS

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