UK's Largest Commercial Cinema Offering
Hoopla have been able to curate a network of partnerships with a range of the UK's independent cinema chains commanding 12% of the cinema market which consists of 3.6m unique users. Given Odeon, Vue & Cineworld don't allow brand advertising on site this makes the Hoopla offering the largest digital cinema advertising opportunity in the UK.
On-Site Ad Placements: Across the Cinema sites we can offer Leaderboard, MPU, DMPU & Interstitial solutions.
Conversion Tracking: Pixels can be placed on transaction pages to measure campaign attribution.
1st Party Data: Hoopla's DMP solution collates unique data segments across all the cinema sites allowing for users to be retargeted with more impacting ads across the Hoopla network offering a greater reach & engagement opportunity.
Available Segments include:
- Adult Ticket Purchasers
- Child Ticket Purchasers
- Genre Interests (categorised as viewing a specific genre page +3x over over 3 months)
- Site Visitors
- Frequent Site Visitors (categorised as 3x in 1 month)
- All Segments can be overlaid with 3rd party audience data for demographic segmentation