ENGAGE & EXECUTE in 2017- HAVE COURAGE, COMPASSION & BE VULNERABLE said MKD Michael Stachowiak in his opening remarks.
Aflac Colorado Market Director Michael Stachowiak set the tone for 2017! He noted some improvements & changes in 2016 & also noted the PACE OF CHANGE in 2016 not only in COLORADO but in our MARKETPLACE as a whole. Highlighting that 2017 is our year to ENGAGE & EXECUTE the blueprints laid out in 2016. Michael also shared that in a changing marketplace there is no better time to ENGAGE in the training, tools & resources that were put out for Agents, Districts & Regions then NOW. Failure to ADAPT & ADOPT will make any business owner extinct when the market around them is changing. Michael asked for help with ASSET MANAGEMENT & our BOOK OF BUSINESS with a HUGE opportunity in JANUARY with our FEB-1 effective dates. For the past several years COLORADO has been in the low to mid 30% range on Open Enrollment Completion of ACTIVE Accounts with a FEB 1 effective date, Michael asked for COLORADO's help to change the trend. Michael shared that these are accounts we saw just 12 months ago (or less) and wrote a dollar of AP in, he asked COLORADO to commit to our Q1 Open Enrollment Execution.
Michael also referenced a few of the tools & resources that have been distributed to help Agents EXECUTE their O.E.'s more effectively, he then asked for ENGAGEMENT. Monthly Veteran Training Calls, The Veteran Summit & a totally refreshed Sales School that teaches SALES are just a few of the things that Michael highlighted. Michael closed his opening thoughts with commentary around TEAMWORK & he briefly analyzed the ANATOMY OF TRUE TEAMS who care deeply for one-another. He highlighted three key attributes. COURAGE to do whats right, no matter how uncomfortable. COMPASSION with others when they make mistakes or are learning to grow & VULNERABILITY in the face of CHANGE. These things are the glue of any high flying, productive, safe team that wants to LEARN & GROW.
AFLAC CHIEF MARKETING OFFICER GAIL GALUPPO SHARED WITH US THAT THE PACE OF CHANGE IS SOMETHING AFLAC IS RESPONDING TO FASTER THAN EVER, GIVING YOU TOOLS TO WIN TODAY & TOMORROW & HOW MARKETING IS DRIVING SALES!
Gail Galuppo shared the vision and mission for Aflac US into 2020, highlighting the importance of connecting with MILLENNIALS not only in our marketing & sales messaging but also our RECRUITING EFFORTS as well. Gail is no stranger to Colorado as she joined us in our Friday Evening 2017 Veterans Council Dinner and has spoke as the keynote speaker on our Q3 Veteran Training Call about the path forward in Aflac Marketing. She delivered a KICKOFF message that spoke right to the opportunity we have in front of us to DOMINATE MULTI CHANNEL DISTRIBUTION OF INSURANCE PRODUCTS. Capturing the attention of MILLENNIALS, adopting new Value Added Services & Products will be crucial to success in 2017. Colorado was treated to a sneak peak of the new "LIFESTYLE" ad campaign including a preview of NEW COMMERCIALS geared towards showing these MILLENNIALS, and anybody really, that the COSTS associated with Accidents & Illnesses will inevitably change their "Lifestyle".