Nigeria and other West African countries have tremendous potential to grow their economies, improve their agricultural sectors, better educate their citizens, demonstrate more transparent elections and overcome long-embedded inequalities that limit opportunities for many. Creative Associates International has a long history in Nigeria and West Africa and is in touch with the aspirations of this region's residents, particularly youth.

Learn how governments, the private sector and communities work with Creative and its partners to bring about positive, sustainable results.

Co-creation to deliver long-term results

Standardized approaches to development will not work in a region as large and diverse as West Africa, let alone elsewhere in the world. Smart organizations embrace co-creation with local partners and stakeholders. Starting at the proposal development stage and continuing all the way through program implementation, Creative uses co-design techniques to develop solutions to local and regional challenges. Creative’s role is to catalyze and convene, not come in with all the answers.

Managing locally focused, high-impact grants

Some of the most innovative ideas are often found close to home. Locally based organizations of all sizes have solutions to the challenges facing their communities, though they may not have the financial resources to implement these ideas.

Creative is a bridge that connects reliable organizations to trusted funders. It minimizes risk by using proven systems and unbiased assessment mechanisms to evaluate, award and administer grants.

Creative has an in-depth understanding and track record managing complex grants in challenging areas, including nearly $90 million in Nigeria. From supporting economic growth to stabilizing communities, Creative’s ability to manage large grant pools extends throughout West Africa and beyond.

Promoting agriculture, trade & innovation

As West African countries grow their agricultural sectors, they may face obstacles that limit their competitiveness in local, regional and international markets.

Stimulating and sustaining economic growth in the region requires investment, expanding business linkages and strengthening the capacity of agricultural and trade sectors.

Creative and its partners have extensive ECOWAS experience. From youth-related programming to public sector relationships, this regional knowledge translates into successful implementation of transformative, resilient programs.

Learn how one of Creative’s partners, CNFA, stimulated capital investment and enhanced the lives of farmers in the Ghanaian cocoa business.

In the area of innovation, Creative applied the Collaborating, Learning and Adapting approach to the USAID-funded Nigeria Education Crisis Response, which successfully mobilized community coalitions to troubleshoot local implementation challenges and improve the quality, delivery and inclusiveness of the non-formal education model. These efforts earned a prestigious award from USAID.

Private sector engagement, women-led initiatives

To meet the needs of each country’s population and market demands, the private sector must be well-trained, better financed and more inclusive. It requires methodologies to evaluate market trends and validate proposed commercial innovations.

Learn more how Creative’s partner, Dalberg, supported the Women’s Investment Club Senegal, which has a strong focus on inclusive economic growth, and above all, a commitment to women’s empowerment. Harnessing initial member contributions, WIC can leverage significant investments for women by women.

Dalberg developed commercialization strategies for local production of Aflasafe and worked with investors across Africa to develop business plans for its production, which led to better agricultural strategies in Nigeria, Ghana, Senegal, Burkina Faso, Gambia, Kenya and Tanzania. Ultimately, it led to significant investor interest, business planning and lower Aflasafe prices covering nearly 180,000 hectares of land.

Putting youth at the center of youth initiatives

It is common for youth-focused programs to be developed by adults rather than youth.

Taking a Positive Youth Development approach, Creative builds on the strengths and potential of young people, fostering their engagement, developing their sense of agency and strengthening skills and relationships with others.

Seeing youth as equal partners, Creative puts young people in leadership roles so that programs address issues most relevant to them and they can build innovative, sustainable solutions to challenges in their communities.

MTN partnership to catalyze digital development solutions

Multinational mobile telecommunications company MTN and Creative are partnering to pilot and scale digital solutions to development challenges in 21 countries, including many in West Africa.

The two companies will work together on a range of projects, including data analysis, mobile money, tech start-up acceleration, hackathons, technology-based education solutions and reaching underserved populations, among others.

Fostering resilience for farmers and families

Creative’s current, results-driven programming in agriculture is generating sustainable results in areas outside of Africa.

For example, extreme weather shifts—from draught to floods—in Honduras cause tremendous problems for farmers in an environmentally fragile southern region called the “dry corridor.”

A program funded by the World Bank and implemented by Creative in cooperation with the Honduran government is successfully advancing sensible solutions that are locally managed.

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