Anki is a huge lead in the video-robotics area of both the video game and robotics industries. For example, their new game that hit the market in 2015 incorporates both qualities and quantities of Video Games and Robotics like characters, modes, game modes, and more! In the interactive racing game, you control a robotic car with your smartphone on an electronic track. While racing on this electronic track you face either friend or foe AI "Commanders" with their own personalities and voices as well as robotic car to pilot. During the race players and AI "Commanders" can fire car-specific weapons to throw the other either off the track or into a spin! And, Just like any good racing game, during the races different music plays to add to the excitement and when the racers reach the final lap the music speeds up egging on the racers to score 1st and "beat the stink'n AI finally"! To make this game with all of its attributes, creativity, and connections Anki hired people from companies like EA and Activision (Former Creative Director for Skylanders, Joby Otero for example) to create qualities like music, characters, story, game modes, and more.