COVID-19 has Changed the Way we Visualize our World.
Images of people quickly moved from in-person imagery to feature virtual spaces with 5.7 times more daily searches for "virtual" stock images post-state of emergency (March 14 to Sept. 22) compared to pre-state of emergency (Jan. 1 to March 13).
Searches on Adobe Stock for “People” has shifted. In today's world, creatives and marketers are now looking for content that shows “people-on-screens,” instead of “people-in-person”.
The Image of Business has Changed.
In 2019, in-person meetings and collaboration were prominently featured in the top licensed images in the “Business” category. However, in 2020 we see meeting rooms and office spaces traded out for video conferencing calls and social distancing imagery.
In addition, masked workers were briefly the top licensed image, but remote work imagery immediately retook the top spot.
The Black Lives Matter Movement Dramatically Changed our Visual Discourse About People
Demand for imagery for Black men and Black women grew following the death of George Floyd and corresponding protests against social injustices in June, adopting a tone that is more civically engaged.
January was the pinnacle for growth regarding searches for “diversity” assets (402% YoY growth), which were soon eclipsed by searches for “Black Lives Matter” assets in April—peaking in June (810% YoY) in searches on "diversity", "African American" and “Black Lives Matter.”
Creators are Meeting the Moment
New image uploads for both Social Issues and Science categories are growing roughly as quickly as searches.
On average, creators are uploading 180% more content under Social Issues in each month.
Searches and licenses for “protest” assets reached an apex in June (1,100% MoM growth for searches and 1,000% for licenses), and have seen steady growth YoY going into the fall season, revealing that creatives are taking a stance on social activism.
Creators are also uploading 147% more content under Science each month. Currently 6 of the top 10 licensed assets in the science category are COVID-19 related, down from 10 out of 10 back in March.