Sharing a Success Story
As a Gold Medal winner for Kosovo at the Rio Olympics, Majlinda Kelmendi is a hero for her entire nation. And at MoneyGram we are proud to support her. This is why we created a campaign about her personal values and her involvement with our brand. An inspiring testimonial video, 30” TVC, web and print assets, including billboards, were made in what was the first project entirely produced and filmed by our own Creative Services team. The video shows just some of our in-house creative capabilities, which are constantly expanding. More importantly, it highlights how we are there as a brand for the people of Kosovo. The concept speaks to Kosovar pride and the idea that there’s always more to success than just a desire to win. In a country where many people – particularly those under 35 – leave the country to seek work, this is particularly resonant.
30" Television Commercial
Longer Testimonial Video
