ty | po | gra | phy the art and technique of arranging type
typography is the work of producing printed pages from written material. the style, arrangement, or appearance of printed letters on a page (merriam-webster)
typography has a central role in webdesign (do you agree?)
the character of the font turns out only when you write a text block.
most popular: helvetia
do you know the difference between helvetica and arial?
what typeface should I use?
-> think about function as well as form
-> type should be in your consciousness
-> pair up properly
-> test your type: you don't know if a typeface will work until you've seen it at the right size
-> typeface selection needs to be the result of effective thinking - it's going to convey the right brand messages to your target audience
which font would you choose for your own website?