Digital News Audience Josie Kuchinka

As digital audiences expand and move beyond news websites to social media, mobile apps, podcasting and even email newsletters. News Publishers are making an effort to be in those places as well.

  • It is hard to get a sense of the online news audience as a whole because it is tough to measure. Although, through surveys data and other practices we can get a little sense of this space.
  • Various sources suggest that audiences are continuing to turn to digital sources for their news, this is driven by users on their smartphones rather than on their desktops.
To get a sense of how digital stacks up against other platforms as a source of news, it is helpful to turn towards this survey data.
  • You can see that nearly four in ten U.S. adults (38%) said they often get news from digital sources.
  • Digital comes second to Television in leading platforms for news consumption.
  • Digital news sources also rank high when it comes to the types of sources people turn to for learning about the biggest stories; for example about two thirds of U.S. adults (65%) said they learned about the 2016 election from digital sources.
  • To get a sense of how digital sources of campaign news have become more prominent; In the 2012 presidential campaign just 17% of U.S. adults at the time turned to social media platforms for campaign news, compared to 65% in the 2016 election.
  • This digital growth is especially driven by growth in mobile audiences.
  • It is important to note that these digital sources are being reached mostly by mobile users rather than desktop users.
  • The data suggest that it is mobile traffic that is ascendant: The vast majority of the sites (38 of 40) attracted more visitors from mobile devices than from desktops in 2015. That is up from 32 of 40 in 2014.
  • Digital publishers are taking all of this into account when creating their outlets of information, investing in their mobile apps and finding the best ways to connect their digital audiences to their information.
Created By
Josie Kuchinka
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Created with images by kaboompics - "man reading touchscreen" • geralt - "facebook internet network" • geralt - "mail email at" • ijclark - "Tablet social media" • Kyle Taylor, Dream It. Do It. - "US Election 2016"

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